Job Description:
The Director & Head of Marketing, Europe is responsible for leading and coordinating all marketing activities across European markets. This role ensures that every marketing function—demand generation, digital, brand, communications, partner marketing, and field marketing—works together to support business objectives and regional priorities.
A key focus of this role is creating and accelerating pipeline and collaborating with Sales, Customer Success, and the European Leadership team to ensure pipeline health and overall business performance. The ideal candidate brings hands-on experience managing marketing programs across multiple European countries, understands regional market dynamics, and can adapt global strategies to local needs.
Key Responsibilities
Regional Marketing Strategy & Execution
* Develop and implement a comprehensive marketing plan for Europe aligned with global objectives and local business goals.
* Ensure integrated execution across all marketing functions, including digital campaigns, events, ABX initiatives, and partner marketing.
* Adapt global programs for local relevance while maintaining brand consistency.
Pipeline Creation, Acceleration & Business Health
* Drive pipeline generation and acceleration across the region, ensuring marketing programs deliver measurable impact on revenue goals.
* Collaborate with Sales, Customer Success, and the European Leadership team to monitor pipeline health and address gaps proactively.
* Participate in regular pipeline reviews and deploy marketing interventions to shorten deal cycles and improve conversion rates.
Cross-Functional Collaboration
* Partner with Sales, Customer Success, and Partner teams to align marketing initiatives with pipeline and revenue goals.
* Work closely with the European Leadership team to ensure marketing priorities support regional business strategy and growth objectives.
* Collaborate with global and regional marketing teams (Brand, Digital, Content, Demand Programs) to ensure alignment, share best practices, and deliver integrated campaigns.
* Represent European priorities in global planning forums and advocate for regional needs.
* Gather and share market insights to inform product positioning and campaign strategies.
Performance & Budget Management
* Own regional pipeline generation and acceleration targets; monitor performance and optimize programs for ROI.
* Manage regional marketing budgets effectively, ensuring alignment with business objectives.
Team Leadership
* Lead and develop a European marketing team across multiple disciplines.
* Foster collaboration and accountability; support career development and engagement.
Qualifications
* 8+ years in B2B marketing roles within tech multinational companies, with experience across multiple European markets.
* Proven ability to manage integrated marketing programs across demand generation, digital, brand, and partner marketing.
* Strong understanding of European market dynamics, cultural nuances, and compliance requirements.
* Experience in ABM/ABX and digital marketing; SaaS or technology background preferred.
* Skilled in stakeholder management and cross-functional collaboration.
* Proficiency in marketing analytics, pipeline forecasting, and attribution.
Leadership Competencies – "The Winning Way"
* Communicate with Clarity: Be clear, concise, and actionable; provide and seek meaningful feedback.
* Act with Urgency: Embrace an agile, 80/20 approach to drive progress over perfection.
* Work with Purpose: Exhibit a "We Can" mindset; align personal objectives to team results.
* Drive to Decision: Set clear decision points and individual accountability to achieve customer outcomes.
* Own the Outcome: Define milestones and intended results; demonstrate unwavering support for decisions.
Education
* Bachelor's degree required; advanced degree in marketing, business, computer science, or related field.