Job Description
About The Role
This role focuses on driving online trade performance through onsite analysis, promotional and onsite campaign planning, and strategic insight. Responsible for all online sales forecasts you will drive the financial planning process, leading on forecasting methodologies, and ensuring annual and weekly sales forecasts are robust, well communicated and considering external influences and marketing channel activity. Using your commercial acumen and analytical skills you will set the trade plans and priorities which will be optimised for online customers, these plans will set the direction for all online trade. Working cross functionally with Online Marketing, Fulfilment, Commercial teams, online Merchandising and Campaigns, you will deliver these priorities and drive incremental sales for the business through a test and learn mentality. You will review and communicate online performance against our key KPIs, identifying performance issues and opportunities, and communicating them to the wider team to respond to. With an Omni mindset, you will understand the nuances between performance across all marketing channels and stores. You are a commercially astute and highly analytical individual, comfortable accessing complex data sets from multiple systems, analysing it, and providing recommendations, along with external benchmarks, to inform trade planning and campaigns, events, and pr...