Pure Insight supports young people leaving care between the age of 16 – 28. We provide a wraparound offer that supports young people in taking control of their lives, feeling connected, and developing a sense of belonging in their community. Over the past 11 years we have grown across Greater Manchester delivering services in Stockport, Salford, Cheshire East, Warrington, and most recently in Halton. In the upcoming years, we plan to extend our services to other local authorities in the surrounding areas. We’re proud to have developed nationally recognised best practice programmes alongside young care leavers.
About the Role
We are seeking a proactive and analytical CRM Data Officer to join our dedicated team. This role is crucial in helping us unlock the full potential of our supporter and programme data to drive engagement, demonstrate impact, and support strategic decision-making across the organisation.
You’ll take ownership of our CRM system, ensuring data is accurate, accessible, and meaningful. Through insightful analysis and collaboration with teams across the charity, you’ll help us better understand our supporters and the impact of our work with care leavers.
Role
CRM Data Officer
Location
Hybrid work arrangement with potential for working across the 5 areas we cover (Salford, Stockport, Warrington, Halton and Cheshire East).
Salary
£30,000 to £33,000 pro rata
Contract
Permanent
Hours
28 hrs
Annual Leave
24 days plus bank holidays, increasing to 26 days after 2 years and then 27 days after 5 years employment
Benefits
* A friendly, fun and supportive working environment
* Great flexible working options
* Extensive learning and professional development opportunities
* Employee Assistance Programme
* Generous annual leave entitlement of 24 days plus bank holidays
* Additional day’s leave on your birthday
Key Responsibilities
Data Analysis & Insight Generation
* Analyse CRM data to uncover trends and supporter behaviours, identifying actionable insights for fundraising, campaigns, and engagement strategies.
* Partner with senior leaders to translate data into strategic decisions that enhance organisational performance and impact.
Reporting & Impact Measurement
* Produce clear, insightful reports and dashboards that monitor key performance indicators (KPIs), campaign effectiveness, and supporter engagement.
* Lead on the preparation of regular reports and data visualisations for leadership, funders, and external stakeholders.
* Develop reports that measure and communicate the outcomes and impact of our work, particularly in relation to supporter engagement and service delivery.
Data Management & Quality Assurance
* Maintain the integrity and accuracy of CRM data, overseeing imports, updates, and regular data cleansing routines.
* Conduct audits and refine data systems to ensure data consistency, quality, and compliance.
Stakeholder Support & Training
* Respond to CRM-related queries and data requests.
* Provide guidance and training to colleagues on CRM best practices and data-informed approaches.
System Oversight & Development
* Support the ongoing development and optimisation of the CRM system, including gathering user feedback, managing change requests, and participating in system testing and upgrades.
About You
Essential Experience & Skills
* Demonstrated experience in data analysis, impact evaluation, or research, preferably in the charity, public sector, or mental health services — with a focus on youth or care leaver support.
* Proficiency in data analysis and visualisation tools such as Power BI, Tableau, SPSS, R, or STATA.
* Experience with CRM systems and managing large, complex datasets.
* Proven ability to communicate complex data in a clear, accessible, and compelling way to both technical and non-technical audiences.
* Knowledge of designing or applying impact measurement frameworks, especially those focused on vulnerable populations.
Desirable
* A relevant degree or postgraduate qualification (e.g., statistics, data science, social sciences).
* Experience working directly with care leavers or vulnerable young people.
* Familiarity with mental health outcome frameworks and wellbeing metrics.
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