What you’ll be doing
1. Accountable for development of integrated and audience led brand & communications plans to deliver on Consumer business & brand objectives/OKRs across all senior stakeholders in EE Consumer
2. Combine creativity and communications effectiveness through strong understanding of audiences, insight, data strategy and media thinking across paid, owned and earned channels to lead & inform planning direction across marketing
3. Forever curious about what is happening in the world that our brand, and our audiences, live in to inspire provocative ways for the EE brand to show up to capture consumer attention across multiple product categories (BB/mobile/TV/home security/consumer electronics/digital platform engagement for both customers and non customers)
4. Combine our paid and owned communications touchpoints to create an ecosystem of communication that leads our audiences on a journey to a specific outcome. Understand how we can both proactively communicate and respond to triggers of our audiences and the moments/times of the year that are most relevant to communicate
5. Create briefs with deep audience specific insight to drive maximum relevance to achieve brand objectives & OKRs
6. Work with cross functional teams across marketing, digital and service CFUs to ensure we’re using all of our paid and owned channels and communication tools to reach our audiences at scale
7. Work with other marketing stakeholders to get the most out of the audience data strategy and needstate propositions
8. Lead on internal planning processes and GTM integration of paid and owned communications plans
9. Main interface into agencies from a planning point of view and owner of audience lead briefing processes
The skills and experience you will need under your belt
10. Paid and owned integration: You’ll have considerable experience in communications planning, paid and owned channel comms/media strategy or similar role at a customer led organization
11. Story-telling with insight & data: strong skills in building the case for change, drawing on insight, data and analytical planning techniques with the ability to challenge and influence change & alignment across multiple senior stakeholders across the Marketing organization
12. Communications Planning Experience: demonstration of audience led planning experience across paid and owned channels required, with creative/media agency relationship experience required
13. An influencer and change maker: Linking business acumen & commercial priorities through to communications strategy with ability to connect with the creative direction of the brand & leading internal stakeholder decision making, and all creative/media agencies to alignment on one integrated plan
What's in it for you? What are the benefits?
At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development.
14. Competitive salary
15. 25 days annual leave (plus bank holidays)
16. 10% on target performance bonus
17. Life Assurance
18. Pension scheme if you pay in 5% BT will pay in an additional 10%
19. Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
20. 50% off EE mobile pay monthly or SIM only plans
21. Exclusive colleague discounts on our latest and greatest BT broadband packages
22. BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
23. 50% discount for friends and family on EE SIM only plans
24. World class training and development opportunities
25. Volunteering days so you can give back to your local community
BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.
Our leadership standards
Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
We value diversity and celebrate difference. As Philip Jansen, our CEO, says ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development. A FEW POINTS TO NOTE: Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. DON'T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.