Berry Recruitment is currently hiring for a dedicated and experienced Marketing/Communications Manager - Field Marketing to join a company in Reading, Berkshire.
The EMEA Applications Marketing team is seeking a results-driven, enthusiastic, and creative UK & Ireland Field Marketing Manager to lead front-line engagement activities across multiple facets.
The ideal candidate should be passionate about making a difference, commercially minded, and have a proven track record as a business partner to Sales & Business Development, with expertise across the marketing spectrum.
Role: Marketing/Communications - Field Marketing
Salary: £20 - £40 per hour
Hours: 37.5 per week
Location: Reading, Berkshire
Duration: Temporary contract for 12 months
***This role offers hybrid working with the successful candidate being contracted in Reading, London, or one of the branches***
Key Responsibilities:
* Planning and Execution: Collaborate with the UK & Ireland Applications field marketing team to plan and execute marketing campaigns, utilizing the full marketing mix to increase awareness, generate leads, and nurture prospects.
* Support outbound call campaigns with messaging, touch plans, and sales enablement.
* Coordinate with Global and EMEA teams, including Campaign, Digital, Event, Partner marketing, and PR, to maintain a regional marketing calendar.
* Campaign Analysis and Reporting: Monitor and analyze campaign performance across channels, provide insights, and recommend improvements to meet lead and pipeline targets.
* Forecast and track lead and pipeline metrics, collaborating with the marketing team to optimize results.
* Deliver campaign performance reports and metrics to sales leadership.
* Stakeholder Management and Communication: Build strong relationships with sales stakeholders to align marketing activities with sales priorities.
* Work with Business Development and Sales to understand regional go-to-market strategies and incorporate them into campaign planning.
* Prepare and deliver campaign briefings, providing necessary support to sales teams.
* Coordinate with third-party vendors to maximize campaign reach and effectiveness.
About You:
* Marketing qualifications are preferable.
* At least 5 years of experience managing multi-channel B2B marketing campaigns and events. Experience in software, technology, or the UK Public Sector is a plus.
* Strong attention to detail, follow-through, and adherence to deadlines.
* Excellent project management skills.
* Experience working with diverse teams across multiple regions and cultures.
Note: Not every candidate will meet all listed qualifications. If your experience is somewhat different, we encourage you to apply.
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