Sales & Marketing PA to CEO – Giovanni’s Restaurants & Brand
Location:
Cardiff, Wales (Hybrid work possible)
Salary:
Starting from £30,000–£35,000 (DOE) + KPI Bonus + perks
About Us:
Giovanni’s Group is the longest-established, independent, family-run Italian restaurant brand in Wales, proudly serving guests—including global celebrities—for over 40 years. We operate three landmark venues and are rapidly expanding with new products, franchises, events, and TV projects under the guidance of entrepreneur, restaurateur, and media personality Giovanni Malacrino.
Role Overview:
We are seeking a dynamic, creative, and highly organised Sales & Marketing PA to support both the brand and its founder. You will help drive business growth, manage marketing strategies, assist with personal brand building, and coordinate special projects—from restaurant promotions to TV appearances and product launches.
Key Responsibilities:
Brand & Restaurant Marketing
* Coordinate and deliver social media campaigns across Instagram, TikTok, Facebook
* Assist with content creation: photos, Reels, short videos, and behind-the-scenes
* Update and manage restaurant websites, Google listings, and newsletters
* Promote offers, events, new dishes, and PR stories
* Engage with customers online and drive reviews/bookings
* Design marketing materials including menus, flyers, and in-house promotions
Sales & Outreach
* Identify and approach potential collaborators, media, and partners
* Help grow event bookings, private hire, and franchise enquiries
* Maintain marketing databases, CRM systems, and KPI reports
* Build press packs and help pitch to media and influencers
Support to CEO (Giovanni Malacrino)
* Assist with scheduling, travel, emails, and communications
* Help with speeches, interviews, TV/press prep, and public appearances
* Coordinate Giovanni’s personal social media and podcast content
* Act as a key liaison between Giovanni, his team, and external contacts
Special Projects
* Contribute to product launches (e.g. Giovanni & Giovanni Sauces)
* Assist in TV project planning (e.g. Oops, I Bought a Pub)
* Help plan seminars, award shows, and charity events
* Support with personal branding, autobiography research, and legacy projects
Who We’re Looking For:
* Experience in marketing, PA work, content creation or hospitality preferred
* A proactive, confident, and can-do attitude
* Excellent communication skills – written, verbal & visual
* Skilled with Instagram, TikTok, Canva, email marketing, and content tools
* Passion for food, people, media, and storytelling
* Strong organisational and time management abilities
* Creative flair with attention to detail
Perks:
* Work closely with a passionate founder and established brand
* Free meals, team events, and fun family business culture
* Opportunities to grow into a larger role or even media/TV exposure
* Share in the vision of growing a national and international legacy
How to Apply:
Please send your CV and a short covering note (or short video if you prefer!) to:
ceo@giovanniscardiff.co.uk