Location: Crewe, (Office based, 15-minute walk from Crewe Train Station). Working Hours: Monday to Friday, 8:30am - 5:00pm
We are seeking an experienced and results driven Paid Media / Performance Marketing Exec with a strong focus on lead generation and maximising ROI.
The ideal candidate will be responsible for planning, executing, and optimising our paid media campaigns across multiple channels and global markets, ensuring that our advertising investment contributes to achieving our business goals.
This role requires a deep understanding of digital advertising platforms, excellent analytical skills, and a proven track record in driving high-quality leads and improving conversion rates. This is a pivotal role for an in-house Paid Media / Performance Marketing Exec to join the digital marketing team. The successful candidate will play a key role in developing and executing our paid search & paid social strategy, leveraging both internal paid teams and an external performance marketing agency.
Key Responsibilities:
• Campaign Strategy and Planning: o Develop and implement comprehensive paid media strategies that focus on generating high-quality leads and achieving a strong ROI.
o Identify and target key audience segments to maximise our campaign
efficiencies and effectiveness.
o Manage our budget allocation across various platforms, including Google,
Microsoft, Meta and more.
• Lead Generation: o Design and execute lead generation campaigns that drive qualified leads into the sales funnel.
o Work closely with our CRO & UX teams to optimise landing pages, ad creatives,
and CTAs to improve conversion rates and reduce cost-per-lead.
o Work closely with the sales and commercial teams to ensure seamless lead
handoff through every stage of the lead funnel.
• Campaign Management:
o Oversee the day-to-day management of paid media campaigns, including ad
creation, targeting, bidding strategies, and performance monitoring.
o Conduct A/B testing on ad creatives, landing pages, and audience segments to
continually improve campaign performance.
o Use analytics tools to track, report, and analyse the effectiveness of paid
media campaigns against lead generation goals.
• ROI Optimisation:
o Continuously optimise campaigns to maximize ROI, focusing on key metrics
such as cost-per-acquisition (CPA), return on ad spend (ROAS), and lifetime
value (LTV).
o Implement strategies to improve the efficiency of ad spend, ensuring that
spend investment contributes to business growth.
• Collaboration and Reporting:
o Collaborate with content, SEO, and creative teams to align paid media efforts
with broader marketing objectives.
o Regularly report on campaign performance, providing insights and
recommendations to the marketing leadership team.
o Stay up to date with the latest trends and best practices in paid media and digital marketing.
We Can Offer You: Highly competitive salary, pathways to career progression, opportunities to be responsible for your own marketing initiatives, an innovative, technology driven culture and training & development opportunities.
Required Skills and Qualifications:
• Experience: 3+ years of experience in managing paid media campaigns, with a proven track record in lead generation and ROI optimization.
• Technical Skills: Proficiency in digital advertising platforms, including Google Ads, Meta Ads, MS Ad. Strong knowledge of analytics tools like Google Analytics, SEMrush, and other relevant software.
• Analytical Mindset: Strong analytical skills with the ability to interpret data, generate actionable insights, and make data-driven decisions.
• Budget Management: Experience managing substantial media budgets with a focus on achieving optimal ROI.
• Creative Thinking: Ability to create compelling ad creatives and landing pages that drive conversions.
• Collaboration: Excellent communication skills with the ability to work cross-functionally with other teams.
Why Join Us?
• Growth Opportunity: Be part of a dynamic team where your contributions directly impact the company's success.
• Innovative Environment: Work in a technology driven environment that encourages creativity and innovation.
• Competitive Salary: Competitive salary package along with a performance-based bonus. 22 days holiday plus bank holidays (increasing with each year of service to a maximum of 25)
• Learning and Development: Access to ongoing training and development opportunities to further your career.
• Newly built Global Headquarters: With onsite gym, breakout rooms, canteen facilities, pool table, play station and table tennis.
• Fantastic perks: Service awards, cycle to work schemes, employee fuel card*, referral programmes, employee assistance programmes, discounts on travel, entertainment and restaurants to name but a few.
* • We have you covered: Life assurance, pension schemes and company