Digital Marketing Manager – Fairmont Hotels & Resorts
Location: On‑site, Knutsford, Cheshire, North‑West England (not remote)
Fairmont Cheshire, The Mere is one of the North West’s most distinguished luxury destinations. Nestled in the heart of the Cheshire countryside and surrounded by a championship golf course, the resort combines Fairmont’s world‑renowned elegance with the warmth and character of its local heritage. Renowned for exceptional service and attention to detail, Fairmont Cheshire, The Mere offers guests an indulgent escape featuring world‑class spa experiences, exceptional dining, and outstanding leisure facilities. Whether visiting for relaxation, celebration, or business, we are dedicated to creating unforgettable moments and delivering the very best in 5‑star luxury hospitality.
About the Role
The Digital Marketing Manager is responsible for determining tactical efforts that drive revenue to the hotel across all streams—Rooms, F&B, MICE, Golf, Spa, and other ancillaries. Working closely with the Director of Sales & Marketing and the Revenue Manager, the role ensures a cohesive approach to align digital strategies on both direct and indirect channels with revenue goals.
Key Responsibilities
* Contribute to overall hotel strategy, including annual marketing planning and budgeting, working closely with Marketing, Sales, Revenue, PR, and F&B teams.
* Develop and manage annual and quarterly digital and e‑commerce plans and budgets across direct and indirect channels.
* Identify market trends, insights, and revenue opportunities to drive growth across Rooms, F&B outlets, and MICE.
* Own the design, content, functionality, and performance of the hotel website—ensuring brand consistency, optimal user experience, SEO/SEA effectiveness, and conversion optimisation.
* Ensure website content is high‑quality, relevant, and regularly updated with promotions, events, and offers.
* Drive web direct performance through SEO, SEA, display advertising, content marketing, and conversion rate optimisation.
* Manage the Accor App visibility, content accuracy, and usage uplift in line with brand standards.
* Maintain relationships with Online Travel Agencies (OTAs) and distribution partners, coordinating strategy and promotions with the Director of Revenue.
* Activate and optimise digital tools and sponsored products across OTA platforms.
* Monitor rate parity and optimise hotel content, imagery, offers, and visibility across OTAs, metasearch, and GDS.
* Plan, execute, and optimise paid media campaigns across search, display, social, and metasearch channels.
* Lead social media and influencer marketing strategies aligned with brand positioning and source markets.
* Manage CRM and email marketing activities for Rooms, F&B, and other outlets in line with strategy and corporate guidelines.
* Use data and analytics to evaluate and optimise the end‑to‑end customer journey across digital touchpoints.
* Oversee the hotel’s online reputation, monitoring guest feedback and working closely with Guest Relations and Operations teams to address issues and enhance the guest experience.
Qualifications
* Degree in Marketing, Communications, Business, or a related field, or equivalent commercial experience.
* 3–5 years’ experience in e‑commerce, digital marketing, or a similar role in hospitality or related industries.
* Excellent communication and customer service skills in written and spoken English.
* Ability to engage effectively with luxury clientele and senior stakeholders.
* Proficiency in web analytics tools (e.g., Google Analytics), CMS platforms, and digital marketing technologies.
* Strong understanding of SEO, SEM, and online marketing strategies to drive revenue growth.
* Familiarity with hotel systems, OTA platforms, and third‑party distribution channels is advantageous.
* Highly organised, self‑motivated, and able to manage competing priorities in a fast‑paced environment.
* Results‑oriented, proactive, and solution‑focused with a collaborative approach.
* Upholds brand standards for professional conduct and presentation.
Benefits
* Exclusive Discounts on Fairmont Cheshire, The Mere Spa and Golf, Fairmont, Raffles, and Accor Hotels (friends and family rates included).
* 20 % off food and beverage in on‑site restaurants.
* Colleague restaurant.
* Part of The Mere Team—culture is unique.
* Training and development opportunities.
* Competitive salary and benefits including pension.
* 28 days holiday including public holidays.
* 1–5 days service award based on length of service.
* Special rates for Fairmont colleagues and their friends & family across Accor hotels worldwide.
* Work with a team of extraordinary people.
Job Details
* Seniority level: Mid‑Senior
* Employment type: Full‑time
* Job function: Marketing and Sales
* Industry: Hospitality
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