NPD Manager – Own Label Brands
West Midlands
£ competitive
Reports to: Commercial Director | 1 Direct Report (NPD Technologist)
Be the Mind Behind the Biscuit.
This isn’t just another NPD role. It’s your chance to take full creative control of the biscuit category — from the first spark of an idea to the moment it hits the shelf. You’ll shape products enjoyed by millions, turning insight into innovation, and inspiration into something deliciously real.
We’re looking for a leader who knows the art and the science of biscuits — someone who can dream up the next big thing and deliver it, perfectly baked and retail-ready.
What You’ll Do
* Lead the creation of new own-label biscuit ranges from concept to launch across major UK retailers.
* Work directly with customers, including top-tier grocers and discounters — bringing their brand stories to life through exceptional product development.
* Manage and mentor an NPD Technologist, inspiring creativity, structure, and commercial focus.
* Oversee every stage of development, from feasibility and Stage-Gate milestones to launch handover.
* Collaborate across Process, Technical, and Operations teams to ensure every product delivers on taste, texture, and technical excellence.
* Drive category innovation while maintaining compliance, quality, and customer trust.
What You Bring
* Deep expertise in biscuit or bakery NPD — with a proven track record of successful launches.
* Experience working with retailer own-label ranges (M&S or other major retailers highly desirable.
* Solid project management and stakeholder communication skills.
* Commercial understanding — you can balance creativity with business impact.
* A leadership style that blends mentorship, collaboration, and accountability.
Why Join?
Because here, your ideas don’t get lost in layers of red tape. You’ll work with a leadership team that believes in giving autonomy, trust, and resources to make great things happen.
You’ll be part of a close-knit, food-loving culture where innovation is celebrated, and every win is shared — from the first concept sketch to the crunch of the first biscuit off the line.
This is your opportunity to lead, shape, and elevate the biscuit category — one brilliant idea at a time.