Overview
ByteHire Darlington, England, United Kingdom
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Role
Job Role: Head of Digital
Reference: BH-365p
Job Type: Permanent
Salary: up to £80,000 per annum
Location: 5 days in office (near Darlington)
About the Company
Our Client is a fast growing UK-based e-commerce specialist. The company is entering its next phase of growth and seeks a highly experienced, data-driven Head of Digital. The business offers a broad range of premium products, supported by a digital platform capable of handling thousands of daily transactions with efficiency and reliability.
Role overview
Our Client is seeking a Head of Digital to take full ownership of the company’s digital ecosystem, driving commercial success across all online channels. This hands-on role will bridge technical marketing, analytics, and operational teams, driving growth through performance marketing, SEO, conversion optimisation, and data-led insights. You will manage and mentor a multidisciplinary team, ensuring sustainable growth, improved customer journeys, and maximised digital marketing ROI. Additionally, you will act as a senior voice within the leadership team, influencing wider business strategy.
Responsibilities
* Define and execute the digital strategy to drive business growth.
* Own digital P&L, budgets, and performance across marketing, SEO, CRO, and platform development.
* Lead, mentor, and develop a high-performing digital team.
* Represent digital initiatives at the senior leadership level.
* Oversee all digital acquisition channels: PPC, Paid Social, SEO, Affiliate, Email, and Retargeting.
* Optimise metrics including CAC, LTV, ROAS, and AOV.
* Manage e-commerce platform roadmap and deliver a high-performance, mobile-first UX/UI.
* Enhance conversion rates and overall customer experience.
* Drive a data-led approach with clear KPIs across channels.
* Ensure accurate tracking, reporting, and resolution of analytics issues.
* Manage BI and reporting (Power BI, SQL, BigQuery) plus data integration and automation via APIs and connectors.
* Monitor trends and emerging tech (AI, personalisation, omnichannel) to enhance digital capabilities.
* Implement tools and processes to improve efficiency, tracking, and reporting.
* 5+ years’ experience in a senior digital leadership role within e-commerce or retail.
* Strong commercial acumen with digital P&L ownership and a track record of growth delivery.
* Expertise in digital advertising, PPC, performance marketing, and SEO.
* Knowledge of e-commerce platforms (Magento, Shopify) and conversion optimisation.
* Skilled in analytics, tracking, and data collection across digital environments.
* Proficient in Power BI, SQL, API integrations, and data modelling.
* Experienced in managing and mentoring digital/marketing teams.
* Comfortable in fast-paced, scale-up settings with resilience and solutions-focus.
* Excellent stakeholder management, problem-solving, and communication skills.
* Familiarity with BI/tracking automation tools (e.g., Polar Analytics, Leaf Signal).
* Experience with international or multi-brand e-commerce environments.
* Knowledge of pricing/stock management systems, warehouse optimisation strategies, and API integration for sales margin monitoring.
* Familiarity with order and channel management platforms (e.g., Linnworks, M2E).
* Working knowledge of GA4, Magento/BigCommerce, Klaviyo, Meta Ads, Google Ads, GTM, and cloud hosting environments.
* Basic understanding of front-end development concepts and IT stack alignment.
* Competitive salary with annual performance bonus.
* 21 days holiday + bank holidays + birthday (increasing with time served).
* Salary sacrifice options.
Seniorities
* Seniority level: Director
Employment
* Employment type: Full-time
Job function
* Job function: Information Technology and Management
* Industries: Retail and IT System Custom Software Development
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