GenAI Value Capture Associate
Reporting into the GenAI Value Capture Senior Associate, this role sits at the intersection of strategy, data analysis, and performance marketing.
Responsibilities
* Supporting the Campaign Manager in all tasks as required
* Building and implementing new acquisition campaigns and accounts, according to brief requirements
* A/B testing and reporting on campaigns
* Working closely with product owners to support business targets, aligning with team priorities and maintaining stakeholder management
* Reporting and monitoring acquisition campaign results and spend against budget expectations and targets
* Monitoring competitor activity and discovering new opportunities
* Making recommendations to improve performance and drive efficiencies
* Identifying deviations in performance and taking corrective action
* Liaising with compliance to ensure ad copy adheres to FCA regulations
* Ensuring the technology stack functions correctly, raising or fixing any issues
Qualifications
* Exceptional knowledge and experience with PPC
* Strong analytical skills, comfortable handling and reporting on large data sets
* Knowledge of Excel and presenting data
* Ability to own and balance multiple projects simultaneously
* Passion for PPC and an interest in all performance marketing
* Ability to make relevant, effective CPA and TROAS bid strategy adjustments and ad copy recommendations
* Experience running remarketing and retargeting campaigns
Desirable Skills and Experience
* Experience in Display and /or Social Media Advertising (preferred)
* Google Ads certified (preferred)
* SA360 experience (preferred)
Benefits
* We take pride in being a diverse and inclusive business where you can Be You and show up as you are.
* Commitment to fostering a people‑first culture where everyone is accepted, supported, and empowered to be brilliant.
* Employees can grow and progress at a pace and direction that suits them, make a difference for customers and each other, and share in our future with up to £3,600 of free shares each year after one year of service.
* Everyone receives 33 days holiday (including bank holidays) when they join us, increasing to a maximum of 38 days (including bank holidays). Option to buy or sell up to an additional five days of annual leave.
* Recognised as a Great Place to Work for Women, for Wellbeing, and overall over 25 years.
* Commitment to ensuring progression is not slowed by barriers related to protected characteristics.
About Us
Admiral Money is the dynamic lending arm of Admiral Group, offering personal loans, motor finance, and homeowner loans since 2017. We are building something special for our customers and are dedicated to providing excellent financial solutions.
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