Company Description
We're an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity and technology solutions. We support our customers with a range of products and services to meet their needs.
Since 1990 our ambition has never wavered. From humble beginnings, our vision and drive has seen us venture into new markets with confidence and stay ahead of market trends. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the core of our offering. With our leading e-mobility solutions, we're committed to guiding businesses through the energy transition, building solutions for a more sustainable, connected future.
This is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey.
Job Description
The Outbound Marketing Manager will play a critical role in developing and executing outbound marketing strategies to drive lead generation and sales for our B2B fuel card solutions. This individual will craft messaging, choose appropriate marketing channels, and collaborate with cross-functional teams to optimise campaign performance. They will leverage data and stay ahead of trends to enhance the efficiency and effectiveness of all outbound initiatives.
Key Responsibilities
Strategy Development & Execution:
Lead the creation and execution of targeted outbound marketing campaigns aimed at driving awareness, lead generation, and sales for our B2B fuel card products.
Develop comprehensive marketing strategies that align with overall business goals and address specific needs within the B2B fleet and logistics industries.
Messaging & Value Proposition
Craft compelling messaging that clearly communicates the value proposition of our fuel card products, tailored to the unique pain points of fleet operators, transportation companies, and logistics firms.
Develop persuasive content for emails, ads, landing pages, and direct mail to effectively engage target audiences and position the product as a solution.
Channel Strategy
Identify and implement the most effective outbound marketing channels (e.g., email, cold calling, social media, direct mail) to reach key decision-makers in target industries.
Optimise multi-channel campaigns to ensure maximum reach and engagement, adjusting strategies based on channel performance.
Performance Measurement & Optimisation
Track, analyse, and report on the performance of all outbound campaigns, using data-driven insights to refine strategies and improve lead generation and conversion rates.
Conduct A/B testing, review campaign KPIs (open rates, click-through rates, conversion rates) and optimise for better ROI.
Collaboration Across Teams
Work closely with sales, creative, and tech teams to ensure seamless execution of outbound marketing campaigns and alignment on messaging, content, and objectives.
Collaborate with the product team to stay updated on new features and offerings, ensuring that marketing materials reflect the latest product updates.
Data Analysis & Insights
Use data analysis to understand customer behaviour, pain points, and market trends, leveraging insights to refine and optimise outbound marketing strategies.
Build and maintain customer personas to ensure marketing efforts are highly targeted and relevant.
Innovation & Trend Monitoring
Stay ahead of industry trends, technological advancements, and best practices in outbound marketing, continuously exploring innovative strategies to improve campaign effectiveness.
Evaluate and implement new tools, technologies, or platforms that can enhance outbound marketing efforts and drive better results.
Qualifications
* 5+ years of experience in outbound marketing, preferably in a B2B setting.
* Strong understanding of the B2B sales cycle and the ability to develop strategies to nurture leads.
* Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
* Strong analytical skills and experience using data to drive decision-making and optimisation.
* Excellent communication skills, with the ability to craft compelling messaging for a technical and business-oriented audience.
* A results-driven mindset, with a proven track record of improving lead generation and campaign performance.
Additional Information
What can you expect of us?
Your impact on Radius will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.
Not only will you have the chance to further your career development within Radius, but you'll also have access to our competitive reward and benefits package.
Still curious?
If you feel we are a good match for each other, you can apply online now
Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.
We do not accept speculative agency CVs. Any CV received by Radius will be treated as a gift and not eligible for an agency fee. PSL agencies should only send CVs if authorised to do so by HR.
N.B., we reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.
Still Curious?
If you feel we are a good match for each other, you can apply online now
If you'd like to understand more about the role or life at Radius before applying, then please contact our talent team via [email protected].
Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.
We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you
We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.
Note To Recruitment Agencies
We do not accept speculative recruitment agency CVs or profiles. Any unsolicited CV received by Radius will be treated as a gift and not eligible for an agency fee.
PSL agencies should only
send CVs via our Applicant Tracking System, when approved to do so by the Radius Talent Team.