Job Title: Networker & Community Engagement Officer (Canterbury & Surrounding Areas)
Part Time: 22.5 hours/week | Salary: £14,500 per annum
Job Purpose
To develop and implement community and marketing initiatives aligned with Home Instead's mission and values, aiming to strengthen the brand and grow market share. The role is fully community-based, requiring work across Canterbury and surrounding areas.
Key Responsibilities
1. Develop relationships in the local community, maintaining a pipeline of opportunities by growing and leveraging your network.
2. Engage in face-to-face, phone, email, and video call networking with community stakeholders and potential RPNs, aiming for a minimum of 35 face-to-face impressions weekly.
3. Work towards agreed targets for referral provider touchpoints.
4. Deliver promotional activities both in person and virtually to increase awareness of Home Instead's services and employment opportunities.
5. Build and maintain relationships with key RPNs, driving client and care professional inquiries.
6. Plan and execute community marketing events, including fairs, exhibitions, and recruitment events.
7. Consistently communicate our mission, vision, values, and value proposition.
8. Manage social media activity, ensuring content is engaging and up-to-date.
9. Promote Home Instead's brand and support national marketing campaigns and recruitment initiatives.
10. Track and record inquiries, using data to optimize community messaging and education strategies.
11. Maintain accurate data to assess performance against strategic goals.
12. Manage time effectively, prioritizing critical tasks and adapting to business needs.
13. Ensure compliance with Home Instead's Equality, Diversity, and Equal Opportunities policies.
14. Perform any other duties necessary for the successful operation of the business.
Qualifications & Skills
* Proven experience in community relationship building and achieving business objectives.
* Confidence in face-to-face, phone, email, and virtual networking.
* Ability to deliver talks on aging-related topics such as Dementia, Fraud Prevention, Nutrition & Hydration.
* Understanding of marketing principles and experience managing digital media campaigns.
* Proficiency with IT systems, including Microsoft Office or Google Suite, and virtual communication platforms.
* Experience with data analytics to inform business decisions.
* Excellent communication and presentation skills.
* Strong organizational and prioritization skills.
* Self-motivated, resilient, and able to work independently.
* Competent in using CRM databases.
Additional Information
Join the Home Instead community, working with like-minded individuals who share your values. Whether experienced in the care sector or seeking a new career, we welcome your application. Call us at 01634 557070 or click apply today.
Home Instead is a leading provider of non-medical care and companionship services for older adults, known for quality care, award-winning training, and a strong reputation.
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