Job Description
We deliver progress. What you’ll do and how you will make an impact.
You will drive brand consistency and lead generation across the full marketing funnel by:
1. Executing strategies focused on mid-to-upper funnel awareness and brand equity.
2. Owning lead generation, building and nurturing prospect databases to fuel sales channels.
3. Acting as the primary liaison between internal and external stakeholders for unified messaging.
4. Managing affiliate channels to diversify acquisition and brand reach.
5. Developing word-of-mouth initiatives like 'Refer a Friend' and 'Connectors'.
6. Formalising creative briefs and managing workflows for timely campaign delivery.
7. Reporting on performance against KPIs, focusing on lead and sales quality.
We work together. Your team and the people you will work with...
You will be a versatile member of the Digital Growth Team, acting as a critical bridge between Digital, Creative, Brand, Marketing, and Product. You will also support the newly formed Strategic Partnerships Team and manage affiliate channels. Your goal is to ensure a unified messaging and brand identity across all platforms owned and supported by the Digital Team.
Qualifications
To be successful in this role, you’ll need:
8. Extensive experience in digital marketing with a focus on brand-building objectives.
9. A proven track record in lead generation and managing CRM/prospect databases.
10. Strong experience in cross-functional collaboration, particularly with Creative and Brand teams.
11. Familiarity with platforms including Google Ads, Meta Ads, and CRM tools.
12. Experience supporting strategic partnerships or affiliate marketing programs.
13. Exceptional communication skills to translate technical tactics into clear narratives for stakeholders.
Additional Information
So why pick UW?
We’ve got big ambitions so there’s going to be plenty of challenges. There are also a lot of benefits:
14. An industry benchmarked salary. We’ll share it during your first conversation.
15. Annual discretionary performance based, annual bonus scheme.
16. Hybrid working, with 2 days in the office. (We’re definitely open to discussing flexible working arrangements)
17. Holiday trading- buy & sell up to 5 days holiday each year
18. Discount on our services and you get our coveted Cashback Card for free. You’ll also get access to 100s of rewards and discounts through Perkbox
19. A matched contribution pension scheme and life assurance up to 4x your salary. You can also access free mortgage advice and a financial wellbeing tool.
20. Save as You Earn scheme.
21. Family-friendly policies, designed to help you and your family thrive.
22. Flexible benefit choices such as Private health insurance, a free Virtual GP, Gym discounts and wellbeing apps.
23. Electric Car salary sacrifice scheme through Tusker
24. Belonging groups that help UW shape an even more inclusive future.
25. A commitment to helping you develop your career journey through learning, coaching and new experiences