Position
: Full time – FTC
Location: London / Gatwick / Hybrid
The Head of Brand & Marketing is a hybrid strategic–operational leader responsible for shaping the 50 Best brand, building global visibility, and delivering high-impact marketing across digital and traditional channels, and events.
This role blends long-term brand strategy with hands-on marketing leadership, ensuring that 50 Best maintains a consistent, premium, culturally relevant profile worldwide while executing strong, multi-channel campaigns that drive audience growth and partner value.
The role requires a leader who can think like a Brand Director and operate like a Head of Marketing – balancing vision with execution.
What you’ll be doing:
1. Leading and evolving the global 50 Best brand, ensuring consistency across Restaurants, Bars, Hotels, Vineyards and Discovery
2. Owning brand positioning, messaging frameworks, brand architecture and tone of voice.
3. Guarding the brand identity across all touchpoints, channels and partner activity
4. Developing annual and multi-year brand and marketing plans aligned with business objectives and translating this strategy into executable plans for the marketing, digital and creative teams.
5. Leading integrated campaigns for global rankings, ceremonies, consumer events and partner and content initiatives.
6. Providing insight-driven direction using audience trends, analytics and market intelligence.
7. Overseeing the day-to-day implementation of marketing plans across digital, social and events. Ensuring timely delivery, optimising performance across and reporting key insights to leadership.
8. Leading digital strategy to ensure cohesive storytelling across platforms and growing global reach and engagement across social media, email, websites and emerging channels
9. Collaborating with Partnerships teams to deliver co-branded campaigns and sponsor visibility, supporting revenue growth through strong marketing delivery for partners.
10. Managing and mentor a team, fostering cross-department collaboration with Content, Events and Partnerships.
11. Overseeing budgets, workflow and planning to ensure efficient delivery.
Requirements
What you’ll need:
12. Extensive experience in brand and marketing leadership roles.
13. Previous experience as Head of Marketing, Head of Brand, or Marketing Director.
14. Proven track record in hospitality, hotels, or restaurant sectors (essential).
15. Demonstrated success in building and scaling consumer brands, driving measurable growth and market share.
16. Experience in media and publishing is desirable but not essential.