Senior Product Marketing Manager, B2B Subscriptions
Senior Product Marketing Manager, B2B Subscriptions
We are looking for a Senior Product Marketing Manager to lead our subscription marketing strategy and campaigns for our premium business intelligence products. This is a critical role focused on marketing high-value B2B subscriptions to a financial services audience—including investment banks, M&A advisory firms, private equity, and institutional investors.
You’ll be a content and campaign expert who thrives in a high-performance environment. You will lead persona-driven, benefits-led marketing strategies that increase acquisition, retention, and engagement across our subscription portfolio.
Candidates must have a minimum of 6 years direct experience marketing to financial professionals and promoting high-value B2B subscriptions or intelligence products.
Key Responsibilities
* Lead the strategy and execution of integrated marketing campaigns targeting financial sector decision-makers to deliver new business targets.
* Build a persona-focused, benefit-led roadmap aligned to subscription acquisition and renewal goals.
* Collaborate with Product, Sales, and Editorial teams to shape messaging, positioning, and go-to-market strategy.
Content & Campaign Execution
* Develop and deliver content that drives marketing-qualified leads (MQLs) by addressing the core pain points, motivations, and decision criteria of financial services professionals.
* Create compelling, benefits-led messaging and campaign assets that move prospects through the funnel—from awareness to conversion.
* Build integrated campaign journeys around gated content, landing pages, and nurture flows to maximise lead generation and engagement.
* Collaborate with Sales to ensure alignment between content strategy and commercial goals, enabling stronger conversion and pipeline growth.
Performance & Optimisation
* Optimise campaigns in HubSpot and Salesforce with strong attention to segmentation, testing, and conversion.
* Use analytics to track engagement and conversion across the funnel—reporting on KPIs and driving data-backed improvements.
* Continuously refine positioning and campaign performance based on prospect and customer feedback.
* Work closely with Sales and Product teams to align campaign activities with business goals.
Required Experience
Must-Have:
* 6+ years of experience marketing high-value B2B subscription products —preferably intelligence, data, or financial content platforms.
* Demonstrable track record targeting financial sector professionals—including investment banking, M&A, private equity, or institutional finance.
* Exceptional campaign planning, content development, and messaging skills.
* Strong experience with marketing automation and CRM tools (e.g. HubSpot, Salesforce).
* A portfolio or examples of successful persona-led campaigns and high-performing content.
* Knowledge of account-based marketing (ABM) for subscriptions.
What We Offer
* Competitive Compensation: Attractive salary with performance incentives.
* Growth Opportunity: Shape the future of B2B subscription marketing in a fast-growing, global business.
* Strategic Impact: High visibility role working closely with senior leadership on a core revenue growth stream.
* Hybrid working – 3 days in the office (Tuesday to Thursday), 2 days remote.
* 25 days holiday, plus your birthday off as an additional day of leave.
* Exciting training opportunities to support your development.
* Employee perks platform with discounts and rewards.
* Employee Assistance Programme with 24-hour confidential support.
* Spacious Central London office with breakout spaces, office library, and in-office games (pool, darts, and table tennis).
* Volunteering opportunities, including one paid volunteering day per year.
* Annual donation of a percentage of company profits to UK and overseas charities.
* Employee referral scheme for recommending new hires.
About Us
TMT Finance launched in 2009 with a mission to support the growth of digital infrastructure powering our connected world. We do this by bringing together intelligence, data, and industry leaders to help executives make smarter decisions, faster.
Since then, we’ve built the leading global business intelligence platform for digital infrastructure—connecting dealmakers with the best investment and advisory opportunities worldwide.
We are the go-to source for actionable intelligence on M&A, financing, and investment in global digital infrastructure. Our subscribers include investment bankers, investors, and senior executives from telecom, towers, data centres, cloud, fibre, and financial advisory sectors.
We are a fast-growing, successful company with growth rates of 40%+ over the last 5 years.We are continuing our growth trajectory with significant investment into our product, market expansion plans into USA and APAC and increasing from 65 to 100+ employees over the next 3-5 years.
We are seeking dedicated, driven, hardworking candidates to join our collaborative culture, which emphasises integrity and strong relationships. Our redefined values resonate with all we do: Real People, Real Relationships, Real Intelligence, Real Impact.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Information Services
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