Job Description
A long-standing UK-based manufacturer is looking for a Digtial Marketing Executive to join their team. Having recently undergone a major rebrand and website launch, the company is now entering a pivotal growth phase with increased investment in digital infrastructure and e-commerce channels.
They're looking for a hands-on and experienced Digital Marketing Executive to enhance digital performance, drive lead generation, and improve the online customer experience. You’ll take ownership of key platforms including a Shopify-based website, HubSpot CRM, and paid media channels, using data insights to support business growth.
Working alongside a Marketing Executive who focuses on branding and campaign content, your role will centre on digital performance, conversion, and optimisation.
Please note that this is an office-based position, so you must be able to visit their office daily, located in Stockton-On-Tees.
Key Responsibilities:
1. Website & User Experience (Shopify)
* Manage and optimise user experience and lead generation on the company website
* Develop and implement an ecommerce channel for parts and accessories
* Ensure product data accuracy including descriptions, pricing, and images
* Enhance site layout and structure to improve conversions
* Conduct A/B testing and implement findings
* Collaborate with developers to execute technical updates
* Apply SEO and accessibility best practices
* Recommend tools or upgrades to improve site performance
2. Lead Generation & CRM (HubSpot)
* Build and manage forms, landing pages, and workflows
* Optimise lead capture and segmentation strategies
* Align marketing efforts with product stock and sales priorities
* Use CRM data to drive targeted campaigns
3. Paid Media (Meta, Google Ads)
* Plan and manage campaigns across Google and social platforms
* Write and test ad copy, targeting strategies, and formats
* Monitor and optimise campaign performance
* Coordinate with internal teams to create required assets
4. Social Media (Organic)
* Support the broader marketing team with insights on trends and engagement
* Recommend high-performing organic content for boosting
* Ensure alignment between paid and organic strategies
5. Analytics & Reporting
* Use GA4, Search Console, and Meta Business Suite to track performance
* Monitor key metrics including traffic, engagement, and conversions
* Produce regular reports with actionable insights
* Use data to guide digital decisions
Some of the requirements:
* 3+ years of experience in a digital marketing or ecommerce role
* Proficiency with Shopify and HubSpot (or similar platforms)
* Solid understanding of SEO, PPC, and conversion optimisation
* Skilled with Google Analytics, Tag Manager, and Meta Ads Manager
* Strong attention to detail and communication skills
* Able to manage workload independently and meet deadlines
* Bonus: Knowledge of HTML/CSS or Adobe design software
Apply now!