Since 1833, driven by an unquenchable thirst for innovation and creativity, and inspired by the peaceful natural surroundings of its home in the Vallée de Joux, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,400 different calibres and the award of more than 430 patents. Harnessing 190 years of accumulated expertise, La Grande Maison’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication.
HOW WILL YOU MAKE AN IMPACT?
The Head of Marketing & Communications will initiate and implement all marketing initiatives, ensuring a high level of customer centricity and integrated customer engagement through all touch points with the aim to increase brand visibility, brand awareness, desirability, and capture market share.
Our Maison is focusing on the continuous transformation and enhancement of processes and experiences for our clients. We are looking for the person who will lead this change locally and empower the local team to embrace innovations.
Key responsibilities:
* Adapt, propose, and activate marketing plans aligned with HQ strategies and assets, identifying key leverages of success, and optimizing opportunities/resources
* Deliver and ensure excellence in the execution of all marketing plans to support commercial objectives and align with partners on strategy to manage joint marketing plans
* Focus on achieving strategic targets (awareness, desirability, conversion) as well as ROI
* Oversee and implement all typologies of brand events, (commercial as well as awareness events) including overall project lead, trade marketing implementation and cohesive client experience deployment.
* Oversee the consistency and quality of Visual Merchandising throughout the market and distribution network, but also during Events and Store Openings
* Maintain and elevate Jaeger-LeCoultre image standards to enhance both the business and the client experience following HQ guidelines and KPIs.
* Manage and control A&P budget, in line with yearly budget & guidelines.
* Manage closely media relations and PR plans in co-operation with HQ PR team, local PR manager and agency, along with PR evaluation monitoring, competition analysis, benchmarking, and best practices.
* Define, develop, manage, and execute 360 Social, Digital, Media, KOL and PR strategies
* Further develop Maison's awareness and desirability in the UK through non-paid media placements.
* Support Media HQ on media strategy, implementation and opportunities
* Act as cross-functional project leader on omnichannel initiatives, ensuring a smooth & holistic client journey
* By working together with commercial team, you will maximize the visibility of our products through 360 action plans for each different client touch point
* Lead Clienteling strategy implementation - new CRM tools, definition of objectives for client acquisitions, conversion, and retention
* Manage the quality and the consistency of the client database (capture of qualitative data, segmentation)
* Be influential / build strong relationships with all key stakeholder (internal- locally and within the HQ and external) to get relevant amount of support and resources
* As a People Manager you would motivate, challenge and coach team members to grow and to achieve targets
* Challenge team to grow and “reach the dime”, be an agent for change and innovation; provide factual and constructive feedback on both skills and behavior in order to help each team member to develop in line with Maison's high-expectations
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
* Proven experience in marketing and communication.
* Possess experience and knowledge in 360 degrees of marketing ecosystem.
* Proven project leader from planning, implementation to delivery with good business acumen, analytical skills, and commercial sense
* High standards of excellence and strong capability to deliver results
* Team-player, resilient, demanding, agile, creative, rigorous, and solution-oriented
WHAT MAKES OUR GROUP DIFFERENT?
Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.
• We value freedom, collegiality, loyalty, and solidarity.
• We foster empathy, curiosity, courage, humility, and integrity.
• We care for the world we live in.
YOUR JOURNEY WITH US:
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
1st Stage – After your application has been selected, our recruitment team will reach out to you within 2 weeks to conduct an introductory call
2nd Stage – Interview with the Senior HR Business Partner
3rd Stage – Interview with the UK Brand Director
LEARN MORE ABOUT LIFE AT RICHEMONT BELOW:
LEARN MORE ABOUT LIFE AT JAEGER-LECOULTRE
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