Overview
:
From a fleet of seven cars, more than six decades ago, to a global network serving consumers, businesses and governments, Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle-hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions and more, to help make travel easier and more convenient.
Privately held by the Taylor family of St. Louis, Enterprise Mobility manages a full portfolio of brands including the Enterprise Rent-A-Car, National Car Rental and Alamo brands. Together with its affiliate Enterprise Fleet Management, Enterprise Mobility accounted for $38+ million in revenue for FY ‘24 through a network of more than 9,500 locations and over 90,000 employees.
Responsibilities
1. Serve as the support resource for all marketing strategies throughout the region, including but not limited to the following:
2. Inbound campaigns - Organic Search, Paid Search, Affiliate, Web Development and Digital Teams
3. Brand Identity, Trade Dress and Store Design support
4. Creative, Media and Sponsorship
5. Pan regional awareness & consideration campaigns – B2C and B2B
6. Sponsorship management and activation pan region
7. Creative assets and toolkits
8. Loyalty and Analytics
9. Brand Publicity
10. Work with partners to help them develop tailored marketing plans, which outline specific strategies and tactics designed to capitalize on the opportunities identified and agreed upon for their individual markets
11. Collaborate with the internal team for Franchise Operations to promote communication and alignment between the business and marketing goals and initiatives
12. Develop local market consumer insights to share with franchise partners
13. Direct the activities of external Marketing agencies and/or internal teams to ensure proper agency service, as needed
14. Set priorities and plans in accordance with market potential for growth
15. Share of best practices based across the franchise network
16. Identify and develop specific key performance indicators against which to measure the success of all marketing activity in each market, and report results to both internal and external partners, as well as senior leadership
17. Forecast and manage budgets for the EMEA franchise marketing fund. Provide regular reporting and communication regarding budget tracking activities to all partners
18. Seek to improve job performance through self-assessment, skill development, training and goal setting
19. Maintain a regular and reliable level of attendance and punctuality
20. Perform miscellaneous job-related duties as assigned
Qualifications
21. Builds strong long-term relationships with people at all levels
22. High level of professionalism and integrity; strong ethical standards, and work ethic.
23. Strong time management and organizational skills
24. Proven leadership skills.
25. Schedules and plans for short-term and long-term tasks and goals
26. Focuses on accomplishing and achieving results
27. Effectively communicates both verbally and in writing
28. Individual needs to be proactive, and able to work independently
Additional Information
Please let us know about any accommodations you may need to participate in the recruitment process.
Location: Egham, Surrey, TW20 9FB (Plenty of free on site parking and approx. 10 minutes walk from Egham station).
Salary: Competitive
We are an Equal Opportunities Employer