A dynamic and fast-growing women’s lifestyle retailer is seeking an inspirational assistant store manager to lead their new store to be based at the Bullring, Birmingham. This brand is passionate about empowering confidence through beautifully designed, high-quality products that celebrate individuality and femininity. With an immersive shopping experience and a loyal customer following, they go beyond retail — they create a feeling. As assistant store manager, you’ll support the store manager to drive performance, driving commercial success while ensuring every customer enjoys an exceptional experience. You’ll lead from the front — motivating your team, achieving KPIs, and maintaining the highest operational and visual standards. Key responsibilities include: - Leading and developing a passionate in-store team to deliver exceptional service. - Driving sales performance through effective coaching and inspiring leadership. - Ensuring operational excellence and adherence to all health and safety standards. - Creating a positive, inclusive, and high-performing store culture. If you’re currently an experienced a strong supervisot ready to step up, or an established assistant store manager seeking a new challenge within a premium brand environment, this could be your ideal next move. What’s on offer: - Basic salary up to £34,000 - 30 days holiday (including bank holidays) - 25% in-store discount, plus exclusive offers from over 3,500 retailers - Genuine opportunities for progression within a growing, empowering business If you’re passionate about women’s fashion, customer experience, and people development, apply now to take the next step in your retail leadership career.