Overview
Caseware, Maidstone, England, United Kingdom. Demand Marketing Manager role based in the UK with hybrid work from Maidstone, 3 days per week in the office. This is a full-time, permanent position.
What you will be doing
* Build, execute, measure and optimise multi-channel demand generation strategies to attract and convert qualified leads
* Design campaigns targeted at both acquisition (new prospects) and expansion (existing customers) to support business growth
* Leverage lead-nurturing, segmentation, and content strategies to create a thoughtful buyer’s journey and customer lifecycle
* Collaborate with creative, product marketing and marketing operations to develop and execute programs that drive existing client pipeline
* Own lead generation, nurture flows, and customer lifecycle marketing programs; be accountable for targets and deliver results
* Be a database marketing expert, including growing the database and working with marketing operations to maintain health
* Work closely with Sales to ensure alignment on target accounts, lead qualification criteria, and campaign performance feedback
* Leverage data and marketing automation tools (e.g., HubSpot) to segment audiences, trigger personalised experiences, and track ROI with Marketing Ops
* Collaborate with content and creative teams to develop assets tailored to buyer personas and journey stages
* Monitor campaign performance metrics, analyse results, and iterate to improve conversion rates and pipeline contribution
* Identify new opportunities for pipeline acceleration and customer growth, continuously improving processes to deliver more leads
What you will bring
* 3+ years of demand generation experience, preferably in software/SaaS
* Proven success in B2B demand generation and growth, able to analyse customer needs and develop targeted, strategic marketing approaches
* Results-driven with experience reporting on pipeline, ROI, and key marketing KPIs
* Excellent communication and stakeholder management skills, both written and verbal
* Self-starter with a growth mindset, able to prioritise, adapt and act with urgency
* Strong analytical skills to assess performance and interpret results
* Excellent time management and organisational skills with experience managing multiple projects
* Experience working in the accounting industry (nice to have)
* A degree or equivalent qualification in Marketing (nice to have)
In the first 6 months
* Develop deep understanding of target personas, ICP, value propositions and buyer journey
* Audit current marketing programs to identify quick wins and long-term improvements
* Manage and execute the existing campaign plan for FY26 and establish nurture tracks for net-new leads and existing customers
* Contribute to a measurable increase in marketing-sourced and influenced pipeline
* Work with Marketing Ops to set up clear performance dashboards
In the first year
* Drive a substantial increase in marketing sourced and influenced pipeline
* Build and execute a repeatable campaign framework for consistent performance
* Deliver a calendar of multi-channel campaigns aligned with goals and product launches for FY27
* Provide insights and recommendations to senior leadership on growth strategy and campaign performance
What’s in it for you
* Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting.
* Collaborative culture where ideas are valued and knowledge sharing is encouraged.
* Work-life balance with flexible work options and generous time-off policies.
* Competitive compensation including salary and benefits such as health insurance and retirement plans.
* Impactful work that affects how clients manage financial processes and drive success.
* Recognition and rewards through programs, performance bonuses, and career growth opportunities.
* Global opportunities to work on international projects with a diverse team.
About Caseware
Caseware’s software products are designed for accounting firms, corporations, and governments. We collaborate, innovate, and build on our product suite with a customer-focused mindset, shaping the future of audits, financial reporting, and data analytics. With a strategic investment from Hg Capital in 2020, Caseware is in a growth phase focused on people and products. We value Many Voices, One Team and welcome candidates from all backgrounds. If you require accommodations or have questions during the process, please email talent@caseware.com.
Background Check and Security
Any successful offer recipients must complete a background check through Certn.co (Identity Verification and Criminal Record). Executives and Senior Managers may undergo a Soft Credit Check. Candidates in the Netherlands and Germany are excluded from Certn.co background checks. Caseware takes security seriously; legitimate communications come from @caseware.com, and our open positions are listed on reputable job boards and our website. We will never ask for payment or financial information. If you receive an unsolicited offer, exercise caution.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
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