Content Manager - BD and Marketing (Business Support)
Location: Bristol, London, Nottingham, Manchester, Birmingham. Contract: Permanent
Role Overview
The Content Manager develops and delivers the firm’s written thought leadership and campaign content, translating ideas into clear, compelling, and commercially aligned narratives. You will own a consistent editorial agenda that supports firmwide priorities and ensures high-quality content across channels.
Key Responsibilities
* Own and manage the editorial calendar and content pipeline, ensuring thought leadership and campaign content aligns with firmwide, sector and client priorities.
* Collaborate with senior stakeholders and BD teams to refine and prioritise content topics that support commercial goals.
* Translate complex partner and BD insights into clear, structured and engaging content across formats (articles, reports, web copy, social, email and more).
* Draft high‑quality thought leadership and campaign content that brings agreed narratives and key messages to life.
* Develop and maintain messaging for priority themes (e.g., B Corp, ESG, graduate recruitment), ensuring clarity, consistency and strategic alignment.
* Uphold editorial standards and tone of voice, providing editorial direction and constructive feedback to contributors across the business.
* Develop brand‑led narrative and copy for priority campaigns and communications (e.g., adverts, recruitment, propositions and key firm messages), ensuring consistency across channels.
* Partner with BD and digital teams to optimise content for web and social channels (including SEO considerations where appropriate).
* Use engagement data and stakeholder feedback to refine future content planning and improve effectiveness.
* Develop processes and best‑practice guidance that support consistent, efficient content development across the business.
About You
* Excellent editorial expertise, with experience developing thought leadership or insight‑led content in a professional services or B2B environment.
* Proven ability to translate complex ideas from senior stakeholders into clear, engaging and commercially relevant messages.
* Demonstrated experience producing high‑quality content across multiple formats and channels.
* Experience shaping and managing an editorial calendar and content pipeline.
* Strong understanding of how written content supports digital, PR, events and campaign activity.
* Highly organised, collaborative and confident working with senior leaders and specialists across marcomms and BD.
* Intellectual curiosity and an interest in engaging with complex topics; journalism experience an advantage.
* Typically, five plus years’ relevant editorial experience.
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