We are seeking a forward-thinking Director of Ecommerce & AI Transformation to lead the evolution of our ecommerce channel and spearhead the strategic adoption of AI across the business. This role is responsible for driving online revenue growth while implementing intelligent, data-driven capabilities that improve customer experience, operational efficiency, and commercial performance.
The successful candidate will own the ecommerce development roadmap, optimise digital trading performance, and deliver AI-powered innovations across merchandising, marketing, content, search, personalisation, and customer operations. This is a pivotal leadership role that combines commercial responsibility with advanced technology enablement.
Key Responsibilities
Ecommerce Leadership
* Develop our Ecommerce capabilities to support sustained revenue and margin growth.
* Lead onsite experience, digital trading, merchandising, conversion rate optimisation (CRO), search & navigation, and content strategy.
* Shape and deliver the ecommerce roadmap, ensuring the platform continuously evolves to meet customer needs and outperform competitors.
* Oversee day-to-day site performance, ensuring robustness, speed, usability, and commercial effectiveness.
AI Transformation & Digital Innovation
* Develop the company’s AI transformation strategy for ecommerce and associated business functions.
* Lead the deployment of AI-enhanced capabilities such as:
* Personalised journeys and recommendations
* Predictive merchandising and demand modelling
* Second hand trade-in
* Automated content generation and enrichment
* Intelligent search and discovery
* Customer service AI tools (chatbots, agent assist, workflow automation)
* Identify opportunities to embed automation in internal workflows across ecommerce, operations, buying & merchandising, and customer service.
Cross-Functional Leadership
* Work closely with Engineering, Data, Marketing, Operations, and Product teams to deliver AI-enhanced features and digital improvements.
* Collaborate with senior leadership to develop strategies that blend commercial priorities with scalable technology adoption.
* Manage external partners, vendors, and AI solution providers where appropriate.
Data & Performance
* Establish a data-driven culture of experimentation and continuous optimisation.
* Own ecommerce analytics, dashboards, KPIs, and performance reporting.
* Ensure all AI initiatives adhere to ethical, privacy, and governance standards.
Strategic leadership and influence
* Lead, inspire, and develop team members across ecommerce trading, optimisation, and digital innovation.
* Build capabilities in AI utilisation, automation, data literacy, and advanced digital practices.
Skills and Experience
Essentials
* Proven leadership in ecommerce within a high-growth or high-scale retail/digital environment.
* Strong track record delivering online revenue growth and digital optimisation.
* Hands-on experience implementing AI-powered tools or leading digital transformation initiatives.
* Excellent understanding of ecommerce systems, analytics, CRO, and merchandising.
* Ability to translate commercial goals into actionable AI and digital strategies.
* Exceptional cross-functional collaboration and communication skills.
Preferred
* Experience working with bespoke or complex ecommerce platforms.
* Familiarity with LLMs, ML models, recommendation engines, or automation frameworks.
* Previous involvement in large-scale digital transformation programmes.
* Experience leading multidisciplinary teams across commercial and technical domains
What we'll give you
Alongside the benefit of working with a fantastic bunch of talented people, we are committed to providing a well-rounded benefits package that includes development opportunities and support for your wellbeing:
* Generous discount scheme across our full range of music and home entertainment products.
* Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
* Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a ‘Mindful Employer’.
* Free car parking with access to electric charging points
* Our modern office space features an onsite café and bar where we hold regular social events.
* Onsite gym and physio with Gear4music discounts & perks
* A relaxed dress code and a great coffee machine to make your day more enjoyable.
Plus the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations, access to the 26-day per annum WFH policy where job roles permit.
We are an equal opportunities employer and welcome applications from all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010.
If you require any reasonable adjustments as part of the recruitment process, please let us know. A member of our friendly recruitment team will contact you to discuss your needs in more detail and ensure appropriate arrangements are made.
We have an open, collaborative, and friendly culture, and offer a supportive learning environment for people to grow and develop a career with us.