We are looking for a dynamic Marketing Expert who can take this Head of Marketing role and make a discernible difference to the team and to our client’s next phase of their brand marketing and campaign development.
This is a high impact role for a high impact person.
You will have solid experience in the FMCG sector and be capable of bringing your expertise to not just the UK marketplace but both the European and International markets too.
You will lead a broad and capable in-house marketing function, responsible for brand, campaigns, content, trade and channel marketing across both B2B and B2C audiences. You’ll also manage team members across multiple locations, including remote reports, so experience with leading dispersed teams is essential.
YOUR KEY AREAS OF RESPONSIBILITY WILL BE:
Develop and deliver the overall marketing strategy in line with business goals
Lead, manage and develop a multi-disciplinary team across multiple sites
Ensure all marketing activity complies with advertising and industry regulations (CAP, ASA, MHRA etc.)
Oversee brand positioning, campaign planning, content creation and trade marketing
Support product launches and market expansion in the UK and internationally
Collaborate with Sales, Product and E-Commerce to ensure message alignment and impact
Monitor performance, analyse results and optimise marketing ROI
Manage relationships with external agencies and creative partners
Contribute to broader commercial strategy and senior leadership discussion
WHAT YOU WILL BRING TO THE ROLE:
Senior-level marketing experience in a regulated FMCG industry
Strong track record of managing and developing high-performing teams, including managing remotely
Deep expertise in brand, campaign and content marketing
Clear understanding of compliance in marketing communications
Experience working across international markets is a strong advantage
Collaborative and commercially astute, with excellent influencing skills
Awareness of digital and e-commerce channels (without owning trading responsibility)
Able to work from Darwen and occasionally travel to other UK or international locations
ABOVE ALL YOU WILL EXCEL AT:
Visibly and consistently being a role-model with professional principles, values and personal integrity able to build trust working collaboratively with other senior colleagues within the business
Contributing to creating a culture of accountability, ensuring ownership for improvement and learning
Collaboratively leading and enabling managers and leaders within the business to support others to be their best at work through communicating the meaning and purpose of work within your team/s
Continuously building a strong understanding of the sector, the organisation’s business model, and where value is created and lost. Develop and present robust business cases using evidence to demonstrate a return
Fostering a culture that encourages learning through the development and testing of new and innovative approaches. Coach and mentor others to have a deep understanding of themselves and their impact on others.
Promoting a culture that recognises the value of measuring outcomes and evaluating the impact of decisions. Consider different options and make decisions by balancing opportunity, risk and alignment to professional values
What do you get in return?
Good Salary
30 days holiday – increases with service
Cash-back health scheme
Discounts for retail/holidays/days out etc
Discounted products
Life Assurance
Free gym
Free parking
If you are this remarkable marketing leader please send me your CV. Thanks Lindsay