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Senior journalist social media lead

Leeds
BBC
Journalist
€48,233 a year
Posted: 29 October
Offer description

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JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Attachment / Fixed-term Contract, Full-time until 11/12/2026

DEPARTMENT: BBC England - Yorkshire

LOCATION: Leeds

PROPOSED SALARY RANGE: £44,000- £52,467 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

We are looking for a creative, data-driven communicator who can fill this central role in BBC Yorkshire’s newsrooms. You will lead a team of social journalists across the region and influence story choice and treatment across outputs as well as complying social content from audio, TV and Online teams. You will know how to reach some of the lightest users of the BBC on social platforms through a developed understanding of how to make short form video, social listening, story treatment and wider strategy.

WHY JOIN THE TEAM

You will be able to inform strategy and commissioning across the region at all levels, with your knowledge and experience of social media. You will join a high-performing team which works flexibly and is keen to try new techniques to build on one of the BBC’s most successful social brands at BBC Yorkshire. You will also receive development and support from existing social practitioners at senior level as well as a welcoming wider Yorkshire team.

Your Key Responsibilities And Impact


* A flexible team player with strong interpersonal skills and ability to lead groups or projects.
* Substantial professional experience in creating successful social content, informed by social listening.
* Accomplished video editing skills for shortform content.
* Ability to gather, understand and interpret data in a strategic fashion.
* Confidence and knowledge to be able to comply and sub-edit content for the BBC.

Essential Criteria

YOUR SKILLS AND EXPERIENCE

* A proven track record in successfully leading or working in a multi-disciplinary team, with excellent people management skills.
* Experience of understanding and setting the social media news agenda and working collaboratively to deliver this.
* Proven professional record of successful social media story choice and treatment for different demographics and platforms plus confident compliance for outputted material.
* Demonstrable shortform video making skills on BBC editing platforms.
* Track record of using data to inform whether to create, sharpen or stop social media projects.

Desired But Not Required

* Ability to use Optimo, Castaway and other BBC online production tools or similar.
* Familiarity with Emplifi, Newswhip and other social tools.
* Detailed understanding of wider social landscape, specifically Meta platforms.
* Understanding or appreciation of wider BBC at regional and national level.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: bbchr@bbc.co.uk

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing and Sales
* Industries

Broadcast Media Production and Distribution

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