About Badwater Tequila
Badwater is a bold new player in the premium tequila space, bringing clean, high-quality ingredients, standout design, and cultural relevance to the Tequila & RTD category. We're building a lifestyle brand rooted in music, art and fashion and we’re just getting started.
The Role
We’re looking for a creative, highly organised Social & Community Manager to lead our day-to-day social presence, grow an engaged community of brand fans, and support our experiential activations across the UK. This is a hands-on role ideal for someone with a passion for content, culture, and tequila.
Key Responsibilities
* Own Badwater’s social media channels (Instagram, TikTok, LinkedIn), from content planning and copywriting to scheduling and engagement.
* Create and curate compelling always on content that aligns with our tone of voice, brand strategy and trending themes
* Manage community engagement — responding to DMs, comments and tagged content with energy and authenticity.
* Support live event coverage and work on-site at festivals, brand activations, and partner events throughout the year.
* Collaborate with the EYC team to amplify content, talent appearances, and cultural partnerships.
* Work closely with the Head of Brand & Marketing on campaign ideation, asset creation, influencer briefs, Influencer ambassador programme and reporting.
* Track performance analytics and use insights to inform channel strategy and community growth.
About You
* 1–2 years’ experience managing social media accounts for a brand, agency or startup (or strong freelance portfolio).
* Confident across Instagram and TikTok — you know what’s trending, what works, and how to build momentum.
* Excellent written communication and a strong visual eye.
* Comfortable working evenings/weekends during event periods.
* Passion for music, nightlife, festivals, and drinks culture is a must.
* A natural people-person — you love building community both online and in real life.
* Organised, proactive, and able to juggle multiple priorities in a fast-paced environment.
Perks
* Festival and events access.
* Opportunity to shape the voice of a fast-growing drinks brand.
* Creative freedom and room to grow.
* Product allowance + team tastings
* Hybrid working setup
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