Role: Content & Creative Lead
Company: ÀNI Private Resorts
Location: Remote, UK-based preferred
Department: Marketing
Reports to: Global Marketing Manager
Salary: We offer a competitive compensation package, along with benefits that support wellbeing, personal development, and a positive work environment.
About ÀNI:
The world's first private resort collection, ÀNI Private Resorts offers all-inclusive hideaways exclusively for one group at a time in Anguilla, the Dominican Republic, Thailand, and Sri Lanka. Each oceanfront estate accommodates up to 20–30 guests and is designed for unforgettable group experiences in extraordinary settings.
For the past 10 years, ÀNI has welcomed both new and familiar faces to each of their destinations with an open heart and a warm smile – to put at ease those friends and families seeking an exclusively private resort, offering individually curated itineraries according to each booking's needs, balanced with awe-inspiring natural beauty in remarkable destinations paired with outstanding personal service.
To achieve our ambitions, we capitalize on our unique combination of world-class and diverse talent, a family spirit, a heartfelt approach with care and respect for local traditions and the community. We create a lifelong sense of belonging driven by our values of:
Togetherness – ensuring that every member of our community is looked after and nurtured in a compassionate, respectful and collaborative manner
Heartfelt – every interaction is truly authentic with a unique attention to detail
Step Ahead – fostering an environment where each person can push boundaries, take risks and challenge the norms
Trusted Authority – providing the finest collection of private resorts in the world
The Position:
We are seeking a Content & Creative Lead with proven luxury brand experience to elevate the visual execution of ÀNI Private Resorts across all touchpoints. This is a creative leadership role that combines strategic creative direction with team management and creative network coordination.
You will work closely with the Global Marketing Manager to define creative strategy, refine the visual identity, and oversee content execution across all channels. As the brand's creative expert, you'll define the look and feel that sets ÀNI apart in the ultra-luxury market, translating our brand values into compelling visual narratives. You'll ensure every piece of content – from social media to website imagery to print collateral – reflects this elevated visual direction.
This role requires someone who understands luxury brand aesthetics intuitively, has successfully art directed content across both digital and print media for premium hospitality or lifestyle brands, and knows what resonates with UHNW audiences. You'll provide creative leadership and art direction while managing a small brand team and leveraging a network of world-class photographers and videographers to execute across four resort destinations.
Key Responsibilities:
* Refine ÀNI's visual brand identity, establishing creative guidelines and standards that reflect ultra-luxury positioning across all channels
* Provide creative direction and art direction for content (social media, website, email, print, guest-facing materials), reviewing and approving work before publication
* Manage a small brand team, providing creative direction and guidelines
* Build and maintain a curated network of world-class photographers, videographers, and creative specialists; establish a consistent content pipeline ensuring regular delivery of high-quality assets that meet brand standards
* Plan and art direct content shoots across four resort locations with Global Marketing Manager, developing creative briefs and shot lists
* Work with Global Marketing Manager to oversee content strategy and calendar across social media accounts, CRM and marketing channels, ensuring alignment with brand campaigns and business objectives
* Conduct regular content audits and maintain an organized digital asset library
Qualifications:
Essential:
* 5+ years in creative leadership roles within luxury brands (hospitality, travel, or lifestyle sectors)
* Proven portfolio showcasing creative direction for luxury brands, including brand identity development, art-directed campaigns, and elevated visual content for UHNW audiences
* Experience managing and leading creative teams, providing direction and developing talent
* Strong understanding of luxury and ultra-luxury brand aesthetics and UHNW audience expectations
* Established network or ability to build relationships with top-tier photographers, videographers, and creative talent
* Expert eye for composition, lighting, styling, and visual storytelling
* Proficiency in Adobe Creative Suite (Lightroom, Photoshop, Premiere Pro, InDesign)
* Experience art directing photoshoots in hospitality, travel, or lifestyle environments
* Strong organizational and project management skills
* Ability to travel internationally for content shoots and projects
* Excellent written and verbal English communication skills
Nice to Have:
* Hands-on photography or videography skills alongside creative direction experience
* Experience working with remote, international teams across multiple time zones
* Familiarity with content management systems, project management tools, and CRM systems
* Additional languages
How to Apply:
To apply, please share your CV, a brief cover letter outlining your relevant experience, and a portfolio showcasing your creative direction work (brand visual identity development, art-directed shoots, campaign work, examples of luxury brand projects).
Applications can be sent to
FAO: Mabel Calvert Verbruggen