A well-established and highly regarded UK hospitality and brewing business, with a long-standing heritage and national presence, is looking to strengthen its footprint across East Yorkshire. As part of this growth, there is an opportunity for a commercially driven Sales Development Manager to take ownership of a key territory, focused on driving distribution, volume and profitability across the On Trade
This position is ideal for someone who enjoys a blend of new business and account management, thrives on building long-term partnerships, and wants to play a key role in delivering commercial success across a dynamic customer base.
The Role:
Managing and developing a defined On Trade territory across East Yorkshire
Driving new business wins alongside growing existing free trade accounts
Delivering territory sales strategy, with a focus on distribution and own-brand products
Building strong joint business partnerships to maximise opportunities with key customers
Executing promotional activity and marketing campaigns to unlock growth
Negotiating commercial agreements and creating sustainable profit plans
Managing financial support for customers where appropriate, balancing risk and reward
Acting as a trusted partner to customers, strengthening long-term relationships
Working cross-functionally with internal teams including marketing and operations
Tracking performance, analysing data and identifying opportunities for growth
About You:
Proven experience in a sales or account management role, ideally within drinks or FMCG
Strong commercial acumen with the ability to drive profitability
Confident negotiator with excellent influencing and relationship-building skills
Comfortable analysing data and financial performance to inform decisions
Self-motivated and organised, with the ability to manage a territory independently
Experience within the On Trade or hospitality sector is advantageous
A proactive approach to winning new business and developing existing accounts
Full UK driving licence and willingness to travel across the territory
Benefits:
Competitive salary plus pension contribution
Company car
Strong career development opportunities with access to structured training programmes
Generous staff discount across food, drink and hospitality venues
Discounted stays within a portfolio of hotels and accommodation
Employee assistance programme supporting mental health, wellbeing and financial advice
Referral bonus scheme
Flexible access to earned pay
Access to a wide range of retail and lifestyle discounts
Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.
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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
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