Junior Brand Manager – Offline Marketing
About The Blueprint Group:
The Blueprint Group is a forward-thinking company dedicated to creating innovative products and unforgettable customer experiences. We're passionate about building authentic, lasting connections with our audience—both online and offline. As we continue to grow, we're looking for a driven and creative Junior Brand Manager – Offline Marketing to play a key role in strengthening our offline brand presence while actively contributing to sales growth.
About the Role:
In this high-impact role, you'll develop and execute offline marketing strategies that not only elevate brand awareness but directly drive customer acquisition and revenue. From planning events and sponsorships to managing lead generation and campaign performance, your work will help shape how The Blueprint Group connects with customers in the real world.
Key Responsibilities:
* Offline Marketing Strategy: Develop and implement offline campaigns that align with brand goals and boost sales.
* Campaign Management: Lead traditional marketing initiatives (residential, retail, B2B, and event-based) that generate qualified leads and convert them into customers.
* Lead Generation & Sales Support: Collaborate closely with the sales team to move leads through the funnel and increase conversion rates.
* Brand Consistency: Ensure all offline touchpoints reflect the company's identity, voice, and values.
* Performance Tracking: Monitor, report, and optimize campaign performance using key sales and engagement metrics.
* Market Research: Analyze customer behavior, competitor activity, and industry trends to improve strategy and campaign outcomes.
* Event & Sponsorship Execution: Plan and manage events, trade shows, and partnerships that support brand visibility and drive revenue.
What We're Looking For:
* Excellent communication and collaboration skills
* Data-driven mindset with strong analytical and reporting abilities
* A creative thinker with strategic execution skills
* Ability to manage multiple projects in a fast-paced environment
* Strong organizational and project management capabilities
What We Offer:
* Hybrid Pay Structure: Competitive base salary + uncapped commission tied to your offline marketing results
* A supportive environment with room for growth and professional development
* A creative and collaborative team where your ideas and execution make a real impact
* Opportunities to lead high-profile marketing campaigns that drive real business outcomes