Marketing Manager - Make Families Hardest Decision a Little Easier
Fearless Marketing is recruiting on behalf of a client in the care sector.
£31-35k | Devon (Hybrid) | Full-time with flexibility | Award-winning care group
Every day, families search for care when someone they love needs it. Most care home marketing is a bit generic, corporate and forgettable. We’re looking for someone who can help us cut through that noise and genuinely help people find the right place at the right time.
Your mission:
Create and deliver marketing that generates enquiries, supporting occupancy across four Devon care homes, communicating what makes us different consistently across every channel that matters.
What youll do:
* Own digital strategy, SEO, and social media across four distinct homes
* Write copy and produce creatives that connect with families - warm, genuine.
* Manage third-party platforms, track performance, adapt based on what works
* Build trust with passionate home managers and their teams who care deeply about their residents
* Highlight press worthy content and liaise with our existing agencies. Develop creative community engagement.
Youll succeed here if you:
* Have 3-5 years of hands-on marketing experience (generalist although specialist marketing knowledge is a bonus)
* Create marketing that makes people feel something and act
* Track whats working and use data to inform decisions
* Want autonomy but stay accountable through transparent communication
* Can travel regularly to our homes (own transport essential)
Why this role is different:
You’ll start with support from an external marketing consultant to help you get oriented and focused. Then you’ll have increasing freedom to shape strategy, test ideas, and prove what works. We’re not looking for someone who waits to be told what to do – we need someone who says "heres what Ive done, what do you think?"
We’ve been doing this for 25 years. We’re Caring UK Care Home Group of the Year. We have staff who’ve been here since day one! Your job is making sure families who need us find us.
This role requires independence and self-direction. If that excites you then we should talk.
Send your CV to Sally Rasmussen sally@fearlessmarekting.co.uk and tell us briefly why this role caught your attention.
Don’t match every requirement? Apply anyway if you genuinely believe you’d excel at this.
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