PR Lead - Consumer & Corporate (Maternity Cover)
Whitechapel Rd, London E1 1EW, UK
Job Description
Posted Thursday 12 March 2026 at 01:00
We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.
By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.
THE ROLE
The PR Lead will own and lead New Look’s PR and Talent strategy in the UK, ensuring the brand shows up consistently, creatively and credibly across earned media, influencer, ambassador and celebrity channels.
Sitting within the Brand & Marketing function, this role is responsible for shaping proactive storytelling, managing reactive press activity, and developing a clear, insight-led talent strategy that drives brand relevance, cultural impact and commercial performance.
This is a senior, hands-on role requiring strong judgement, excellent media and talent relationships, and the ability to balance creative brand storytelling with measurable business outcomes.
WHATS IN IT FOR YOU:
* 40% staff discount plus friends & family discounts throughout the year
* Access to our reward platform for external discount and offers
* Profit related bonus scheme
* Option to join our Healthcare Private Medical Scheme
* Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
* All employees are covered by our life assurance policy from day one
* Unlock extra leave with our buy more holiday scheme.
* Celebrate YOU! Enjoy an extra paid day off on your birthday each year
* Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years service)
* Spread the cost of your commute with interest-free season ticket loans
* Do your bit for the environment and save money with our Cycle2Work scheme
* We\'re proud to partner with the Retail Trust and Fashion & Textile Children\'s Trust
WHAT YOU’LL BE DOING:
* Develop and lead New Look’s integrated PR and Talent strategy, aligned to brand, marketing and commercial priorities.
* Drive proactive PR campaigns and talent activations that build brand relevance, cut-through and cultural credibility.
* Define and evolve the brand’s talent ecosystem across influencers, creators, ambassadors and celebrity partnerships.
* Identify and own key cultural moments, narratives and talent opportunities across fashion, lifestyle, partnerships and purpose.
* Develop and manage annual PR & Talent calendars and budgets.
Media Relations & Reputation
* Act as senior lead for reactive press office activity, managing issues, enquiries and reputational risk.
* Build and maintain strong relationships with key fashion, lifestyle, consumer, trade media and talent agencies.
* Provide senior counsel on messaging, tone and positioning, particularly in sensitive or high-profile situations.
* Ensure consistent brand narrative across media and talent channels.
* Lead, coach and develop the in-house PR & Talent team, setting clear priorities and high standards of delivery.
* Foster a collaborative, supportive team culture with a strong focus on creativity, accountability and impact.
* Clearly define roles and responsibilities across press office and talent management.
Cross-Functional Collaboration
* Work closely with Brand, Marketing, Social, Partnerships and Creative teams to ensure integrated planning and joined-up storytelling.
* Partner with Internal and Corporate Communications to ensure consistency between external brand messaging and wider business communications where required.
* Collaborate with Buying, Merchandising and Design teams to align talent strategy with product priorities and key launches.
* Own relationships with senior leaders across the business.
Measurement & Management
* Set clear KPIs across PR and Talent, including earned media value, reach, engagement, sentiment and commercial impact.
* Evaluate effectiveness using insight and data to continuously improve performance.
* Manage PR & Talent budgets, agency relationships and resources effectively
WHO YOU ARE:
* Ability to prioritise workload and tasks
* Good telephone manner and exemplary organisational skills
* Demonstrated expertise in PR and talent strategy development
* 5+ years’ experience in fashion PR and/or talent/influencer management
* Proven experience securing and managing influencer, ambassador or celebrity partnerships
* Strong existing media, influencer and talent agency contacts
* University degree (ideally within brand marketing, media, communications or digital)
Retail experience is highly desirable
Essential skills/knowledge
* Demonstrated expertise in PR and talent strategy development
* Strong understanding of influencer marketing metrics and ROI measurement
* Strong negotiation and relationship management skills
* Acute creative acumen and cultural awareness
* Proven understanding of the omnichannel marketing mix
* Commercially aware and insight-driven decision maker
* Strong visual and verbal communication skills
* Agency or in house experience
* Experience managing budgets and external agencies
* Proven line management and leadership capability
Why New Look?
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.
We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.
We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we\'re keen to discuss this with you in line with the output needed for the role.
Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth applicationprocess
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