Company Description
PR First, based in central London, specialises in Public Relations for the homes, interiors, design, retail, and lifestyle sectors. By blending traditional PR skills with modern social and content strategies, we create tailored campaigns that deliver impactful results. Our approach involves close collaboration with clients to build and communicate their brands and reputations at both customer and corporate levels. With strong relationships across national and regional media, we excel in getting the right stories to the right audience at the right time, ensuring meaningful and effective communication.
Role Description
This is a full-time hybrid role based in the London Area, United Kingdom, with some flexibility for remote work. The Public Relations Account Executive will manage daily client communication, develop and execute PR campaigns, pitch stories to media outlets, and build strong relationships with journalists and influencers. Responsibilities include writing press releases, crafting media content, monitoring media coverage, and analysing campaign results, while contributing to innovative and creative campaign strategies. Collaboration with internal teams to ensure consistency in branding and messaging is a key aspect of this role.
Qualifications
* Bachelor’s degree in Communications, Public Relations, Marketing, or a related field is preferred
Core skills
* Press Liaison – Be the first point of contact for junior press, stylist and influencer enquiries, responding in a timely manner. Proactively contact journalists to build relationships, find out what they are working on and how our clients are relevant.
* Sample Management - Facilitate organisation of product sample loans to stylists, editorial teams and for commercial opportunities.
* Client Handling/Management - Prepare for meetings (including agendas), take minutes, note action points and owner, write up contact reports post meeting.
* Media Coverage - Read all national newspapers and supplements, selected magazines and online media in order to identify and report client coverage as well as trends and interesting news stories.
* Generate, track, monitor and log all coverage on a daily basis.
* Campaign Deliverables- Understand campaign deliverables and own role in achieving these.
* Reporting - Assist in monthly reports by setting up the template, adding all coverage data, inputting any relevant content. Preparing coverage documents.
* Writing - Have a good standard of written english to produce creative and factual content. Be able to write copy for social media captions, press mailers, press releases, expert comment.
* Business Development / New business proposals - Opportunity to research and contribute ideas for new business pitches.
* Social Media - Understand the client campaign deliverable and be able to draft, post and monitor content for channels, awareness of analysis and implications of content calendar.
* Industry Knowledge - Build sector specific knowledge around home interiors market.
* General Client Admin - Manage account assets and image portfolio.
* Office Admin - Monitor and order office supplies, manage incoming calls, welcome guests, general office upkeep / tidiness.
* Expenses- Accurate management of expenses.