Job Title Instore Comms Planner - Fresh Location Asda House Employment Type Full time Contract Type Permanent Hours Per Week 37.5 Salary Competitive salary plus benefits. Category Corporate Visual Merchandising Closing Date 27 August 2025 C8 In-Store Communications Planner About the role As an In-Store Communications Planner working in the marketing function, you will manage end to end the delivery of impactful in-store communications for Asda, with purposeful messaging, to critical path, on budget & fit for the Asda customer. This is a great opportunity to be involved in all steps of the process, from project management and initial design through to effective implementation at store. The In-Store Communications team create and execute compelling customer communication across all our store formats, driving basket spend, engaging customers and adding shopper satisfaction. Excellent communication skills are essential for this role along with experience working with design and print agencies and/or having experience in a similar marketing role. Key responsibilities: Manage the delivery of in-store communications which support the strategic objectives of the Commercial Business Unit, in line with the Asda Brand and in-store comms principles Support the Business Partner to understand category strategy, target customers and lead the development of appropriate in-store communications in line with Asda Brand and In-store comms principles Be responsible for critical path management across all stakeholders, to ensure activity lands right first time Accountable for writing artwork & print briefs for our agencies to ensure the brief is delivered with minimum amends, in the most cost-efficient way, whilst maintaining & managing agency relationships & processes Adherence to the in-store communications approval process with relevant stakeholders - particularly ensuring sign off is sought from Legal team as required Develop a thorough understanding of the ASDA in-store communications toolkit, principles and brand guidelines – ensuring in-store communications are developed in line with these and land right first time Accountable for the communications package to Retail – including element tables, briefing packs etc. – to encourage right first-time implementation in-store An in depth understanding of the retail market for your business unit / area – analysing the competitor’s activity, building a knowledge bank that will enable you to effectively plan and design future in-store comms Coach & support the POS Co-Ordinator with workload management, prioritisation & development Key relationships with this role are with the following teams: Customer Design & In-House Studio Commercial Business Units Customer Proposition & Planning Retail Leadership Teams Commercial Operations Legal Multiple agency partners What you’ll need: End to end project management skills Critical path & time management Attention to detail & an eye for creative Strong verbal & written communication skills Strong admin & organisation skills Understand the competitor set & best in class retailers Build relationships with a wide variety of internal & external stakeholders Self-motivation & being a team player Full clean driving licence and access to a vehicle for local store visits. If you have a proven track-record in in-store communications or have relevant marketing project management experience, this marketing executive role could be the one for you! At Asda, we are proud of our culture and our commitment to flexible working. This role is based at Asda House, Leeds with a minimum of 3 days a week in the office (Monday and Friday mandatory) and 1 day in store You will also get an excellent benefits package including; - Discretionary company bonus Company pension up to 7% matched 10% colleague discount, free parking, and many additional rewards. We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves. Everything you'll love To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots. You will also get an excellent benefits package including: Discretionary company bonus Company pension up to 7% matched 15% colleague discount in store and online Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas. Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments. We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves