Job Description
CRM Manager - Subscriptions
Hybrid/Central London
Competitive Salary + Benefits
We’re partnering with a well-established media organisation currently undergoing an exciting transformation across print, digital and audio. With a long-standing reputation for high-quality journalism, culture and ideas, they are building a modern subscription business designed to support independent journalism long into the future. As part of this next phase of growth, they are looking for a CRM Manager to help maximise subscriber engagement, retention and lifetime value. This is a high-impact role for a lifecycle marketer who enjoys working with data, experimentation and storytelling to build meaningful relationships with subscribers.
The Role
As CRM Manager – Subscriptions, you’ll be responsible for driving subscriber engagement, retention and lifetime value across a growing suite of digital and print subscriptions.
Using lifecycle marketing, personalisation and data-driven insights, you’ll design campaigns and experiences that keep subscribers connected to high-quality journalism and encourage long-term loyalty.
Working cross-functionally with editorial, product, creative and analytics teams, you’ll help build a scalable retention and engagement engine that supports sustainable subscription growth.
Key Responsibilities
Lifecycle & Retention Strategy
* Develop and lead subscriber lifecycle strategies, including onboarding, engagement and retention journeys
* Own the subscriber onboarding roadmap, from concept through execution and optimisation
* Design lifecycle communications that deepen engagement and improve long-term retention
* Identify opportunities to increase trial-to-subscription conversion and subscriber lifetime value
Campaign Execution
* Use Dotdigital (or similar ESP tools) to design, build and deploy multi-channel lifecycle campaigns
* Manage campaigns across email, in-app messaging and push notifications
* Partner with editorial teams to create subscriber-first campaigns that showcase high-quality journalism across text, video, audio, events and social channels
Data, Insights & Experimentation
* Analyse subscriber engagement data to uncover insights that inform campaign strategy
* Develop and manage A/B and multivariate testing frameworks to improve performance across the lifecycle funnel
* Build dashboards and reports to track performance against key KPIs including engagement, churn reduction and LTV
Cross-Functional Collaboration
* Work closely with product, creative, analytics and finance teams to optimise the subscriber experience
* Collaborate with editorial teams to develop initiatives that strengthen subscriber relationships
* Support campaigns, partnerships and brand activations that drive deeper engagement with subscribers
About You
* 5+ years’ experience in lifecycle, CRM, retention or growth marketing
* Hands-on experience managing multi-channel lifecycle campaigns across email, in-app and push channels
* Strong analytical mindset with the ability to interpret data and build performance dashboards
* Proven experience running structured A/B testing programmes and applying insights to improve performance
* Familiarity with Dotdigital or a similar lifecycle marketing platform (ESP)
* Experience working with tools such as Chartbeat, Piano, GA4 or similar analytics platforms
* Strong communicator who thrives in collaborative, cross-functional environments
* Highly organised, proactive and comfortable managing multiple initiatives simultaneously
* A creative, test-and-learn mindset with the ability to iterate quickly and scale successful campaigns
* Comfortable operating in fast-paced environments with evolving priorities