Senior Product Marketing Manager
Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge technology to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us? To shape the future of travel, people must come first. Guided by our values and leadership agreements, we foster an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win. We provide a full benefits package, including travel perks, generous time‑off, parental leave, a flexible work model, and career‑development resources.
About the Role
This is a unique opportunity to define the go‑to‑market strategy and build the product marketing function from the ground up. You’ll act as a strategist, storyteller, researcher, and cross‑functional collaborator—helping shape the future of our partnerships. You’ll work closely with stakeholders across strategy, product, sales, account management, and marketing, and regularly interface with executive leadership to provide insights and recommendations.
In This Role, You Will
* Establish and continuously refine product marketing processes, tools, and best practices.
* Own end‑to‑end execution—from research and positioning to launch assets, sales enablement, and partner messaging.
* Conduct in‑depth analysis of competitors’ products, strategies, and positioning.
* Consolidate internal insights on partner needs and trends in collaboration with research, product, and commercial teams.
* Deliver timely insights and foster an insights‑driven culture.
* Stay current on industry trends, customer preferences, and market dynamics.
* Define launch strategies and objectives for new products and features.
* Craft compelling, benefit‑based product positioning that resonates with partners.
* Ensure account management readiness through marketing materials and collaboration with sales enablement.
* Align with leadership on strategy, planning, and execution.
* Coordinate cross‑functional go‑to‑market activities to drive adoption.
* Act as the voice of the market to inform commercial strategy and product roadmaps.
* Create feedback loops (e.g., win/loss analysis) to guide product lifecycle decisions.
* Develop and optimize adoption and mitigation strategies for existing products and programs.
Experience and Qualifications
* 8+ years in product marketing, strategy, or competitive intelligence in B2B or B2B2C tech environments.
* Proven success leading global product marketing initiatives with a focus on market and competitive intelligence.
* Comfortable working independently and collaboratively in lean, fast‑moving teams.
* Strong analytical skills and a bias for action.
* Exceptional communicator with the ability to craft compelling narratives for internal and external audiences.
* Experience with competitive research tools and techniques.
* Skilled at multitasking and collaborating across cross‑functional teams.
* Comfortable with ambiguity and passionate about simplifying complexity.
* Eager to learn, collaborate, and bring others along the journey.
Accommodation Requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
Equal Employment Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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