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As an SEO Specialist at TÜV SÜD, you will play a pivotal role in shaping how our expertise is discovered and experienced online. Working closely with key stakeholders, you will lead the optimization of website and e-commerce content to drive organic growth, enhance user experience, and convert visits into valuable actions. Your work will directly contribute to strengthening TÜV SÜD's digital presence and reputation.
Main Duties and Responsibilities:
* SEO Consultancy: Act as a strategic SEO advisor to Marketing Business Partners by identifying and recommending SEO-relevant actions.
* SEO Strategy: Develop and execute comprehensive SEO strategies, including OnPage and OffPage elements, aligned with business goals.
* Keyword Analysis: Design and implement keyword strategies tailored to target audiences, mapping them to content plans that reflect the customer journey.
* Content Audits: Conduct regular content audits to assess quality, consistency, and performance, ensuring content meets SEO best practices and delivers measurable value.
* Performance Monitoring: Track SEO metrics such as rankings, traffic, and conversions; translate insights into actionable recommendations for continuous optimization.
* Collaboration: Work cross-functionally with content creators, digital marketers, web analysts, and developers to ensure SEO requirements are understood and implemented across digital platforms.
* Innovation: Stay updated on SEO trends and algorithm updates, proactively integrating changes into TÜV SÜD's digital content strategy.
Essential Criteria:
* University degree in Marketing, Media, Communications, or a similar field.
* Hands-on experience as an SEO Manager or in a comparable role.
* Deep expertise in SEO, including search engine algorithms, AI developments, and industry best practices.
* Proven experience in crafting and optimizing content strategies across the customer journey, focusing on content quality and performance.
* Solid knowledge of OnPage SEO and technical web technologies (e.g., HTML, CSS, JavaScript).
* Proficiency in SEO tools such as Google Search Console, Semrush, Ahrefs, Screaming Frog, or similar platforms.
* Strong analytical skills to interpret data and derive actionable insights for optimization.
* Excellent communication and teamwork skills, with experience in cross-functional collaboration.
* Business-fluent English, both written and spoken.
Further Information
TÜV SÜD in the UK offers a competitive salary and benefits, including at least 33 days of holiday (full-time), a contributory pension, and a non-contributory Life Assurance Scheme. Additional benefits include salary sacrifice schemes, incentive programs, wellbeing support, hybrid/permanent homeworking, company car/allowance, and private medical insurance.
Additional Details:
* Seniority level: Entry level
* Employment type: Full-time
* Job function: Marketing and Sales
* Industries: Technology, Information, and Internet
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