Rewards and Benefits on Offer.
- A brand-new role, where you help improve all aspects of the company's sales and marketing teams
- The company are very open to new ideas to help develop new business opportunities.
- You will be working in a friendly, fast-moving and dynamic environment.
- Highly competitive salary on offer.
- An immediate start date for the right person.
Your Next Career Opportunity.
Our client is now seeking an experienced marketing data analyst to support the sales and marketing function.
This is a great career opportunity to make a genuine and long-term impact on a company that needs your expertise.
Your New Role.
Responsible for analysing marketing performance data to help a business improve lead generation, customer engagement, campaign effectiveness, and overall commercial performance.
Here are the main responsibilities typically involved:
- Analyse marketing campaign performance across digital channels such as email, social media, PPC, SEO, and websites.
- Interpret large volumes of customer and sales data to identify trends, opportunities, and areas for improvement.
- Produce regular reports, dashboards, and KPI analysis for senior management and sales teams.
- Measure ROI and effectiveness of marketing activity and recommend improvements based on data insights.
- Support lead generation activity by analysing customer behaviour, conversion rates, and campaign engagement.
- Manage and maintain CRM and marketing databases, ensuring data accuracy, segmentation, and cleansing.
- Use tools such as Google Analytics, Excel, CRM platforms, and marketing automation systems.
- Track website traffic, customer journeys, and user engagement to improve digital performance and user experience.
- Work closely with sales, marketing, and leadership teams to support commercial decision-making.
- Identify market trends, competitor activity, and customer insights to help shape future marketing strategy.
- Develop data-driven recommendations to improve customer acquisition, retention, and brand performance.
- Ensure compliance with GDPR and data protection regulations when handling customer data.
About You.
- Strong analytical and problem-solving ability
- Data-driven
- Previous experience supporting marketing and sales teams to improve
- Experience with Google Analytics and CRM systemsAttention to detail
- Commercial awareness
- Strong communication and presentation skills
