Job Description
At National Accident Law, our purpose is to help those who have had a personal injury get their lives back on track.We work differently to handle compensation claims in a modern, imaginative, and refreshingly personal way and we have curious minds that which shape and drive innovation in accident injury law.Our business and our people have our values in common; Passionate, Curious, Driven and Unified, and because of this we have a culture that is kind, supportive, fun, and inclusive.THE PURPOSE OF THE ROLEThis is not a traditional Digital PR role.Youll operate at the intersection of SEO, Digital PR and social amplification; turning content, brand expertise, and data into search visibility, authoritative links, brand mentions, AI citations.Roughly 80% DPR and 20% social amplification, with a strong focus on ensuring the brand is visible across all key discovery touchpoints from search engines to social platforms.Youll work closely with the Head of SEO & CRO to build authority, relevance, and discoverability, helping shape how the business grows through modern search.This role is central to how the business evolves its approach to growth. You wont just do PR, youll help how the brand builds authority, visibility and presence across search, media and AI discovery channels.Please note that whilst we are happy to offer this role on a remote basis, travel will be required min. once monthly - this could be to our Kettering office, or London and Manchester to meet with our agency partners.WHAT YOU WILL BE DOING AS SENIOR DIGITAL PR & SOCIAL EXECUTIVEDigital PR & Authority Building (Core Focus 70%)Plan and execute digital PR campaigns that drive high-authoritive backlinks, brand mentions and AI citation opportunitiesWorking with our external agencies to consistently deliver on high-quality coverage pieces in relevant publicationsBuild and maintain relationships with key media and strategic partnersDevelopment a long-term network of journalists, bloggers, and influencers to support a shift towards more in-house PR capabilities, reducing reliance on agencies over timeIdentify reactive and proactive PR opportunities aligned to search trends, industry development and commercial prioritiesCollaborate with PR and outreach agencies to ensure alignment with SEO goals, and consistent quality and performanceEnsure all PR activity supports search intent, topic authority and entity recognition (brand + key spokespeople)Social & Content Amplification (20%)Turning existing assets (FAQs, evergreen pages, high-traffic content) into social media videos, PR hooks, outreach campaignsCreate clear briefs and social assets for videos content across website, LinkedIn, YouTube, TikTok and InstagramUse platforms like YouTube as a search and a discoverability channel, not just distribution, supporting SEOSupport development of social distribution frameworks and best practices & repeatable workflowsContribute to inclusion in knowledge hubs (e.g.
high-trust platforms like Wikipedia)Strategy, Performance & Scaling (10%)Measurement the impact of PR and amplification activity on organic traffic, rankings, leads/conversionsMonitor and improve link quality, relevance, and campaign performanceBuild and refine scalable processes across PR, outreach and amplificationWork alongside the Head of SEO & CRO to improve strategy and prioritisationStakeholder CollaborationWork cross functionally with designers, compliance, PPC, and senior leadershipCollaborate with external agencies and outreach partners to align on strategy and deliveryEngage with subject matter experts and spokespeople to develop credible, expert-led PR narrativesAct as a key connector between SEO, content, PR, and wider marketing teamsIDEAL SKILLS AND EXPERIENCE1-3 years experience in Digital PR with proven resultsSolid understanding of SEO fundamentals (link building, search intent, content relevance)Experience securing high-authority coverage and linksAbility to connect PR activity to commercial outcomes, not just coverageExperience working with agencies and managing external partnersExperience in a B2C environment (ideally within regulated or competitive industries such as legal or finance)Social media experience is a nice to have, but not essentialKEY SKILLSStrong outreach and relationship-building skillsStrategic mindset with a focus on performance and outcomesAbility to turn data and content into compelling PR anglesHighly organised, with experience building processes and workflowsConfident working across multiple stakeholders and disciplinesExperience with (or strong knowledge of) key tools and platforms such as: SEMrush, Ahrefs, Google Trends, GSC, Meta, YouTube, TikTok, LinkedIn, CanvaCommercial awareness and ability to align with business goalsPERSONAL ATTRIBUTESDependable and keen to bring your knowledge and skills to the sector.Curious to challenge the status quo.Unified in working together for the same goals and vision.Driven to achieve, succeed and progress.Passionate about our customers, our business and personal performanceWHAT WE CAN OFFER YOUA competitive salaryAnnual leave: 25 days + bank holidaysPension: 3% contributoryRemote workingHealthcare scheme: claim up to £1,000 back with Simply HealthPerks at Work: exclusive member discounts across a range of goods and servicesCommunity Day: volunteer in your community for one day each yearCPD Opportunities: training and development opportunities to boost your confidence, realise your strengths and develop your career with us.At National Accident Law, we believe that diversity drives success. We are proud of our inclusive workplace, where everyone feels valued, respected, and safe. We welcome applications from all walks of life and encourage you to bring your most authentic self to work.REF-228 927TPBN1_UKTJ