WE ARE DEFY ⚡️
About Us
DEFY is a next-gen athlete representation agency, built to challenge the outdated, transactional model of the past. 💥
We represent a growing global roster of elite athletes across football, golf and tennis — and we’re all about long-term partnerships that empower talent to thrive in the modern world. 🌍 Our focus goes beyond just deals and appearances — we help our athletes grow their brands, learn new skills, and create lasting value — both on and off the pitch. ⚽️🏌️♂️🎾
We sit right at the intersection of sport, fashion, entertainment and modern culture, creating standout moments and meaningful platforms for our athletes and for DEFY as a brand. ✨
Whether it’s a Grand Slam, a global campaign, or a powerful rebrand — we’re there, shaping and supporting every step of the journey. 🔥
The Role 🎯
This is an exciting, wide-ranging role for someone who’s hungry to make an impact and help drive a bold, modern brand forward. 💪
You’ll lead day-to-day marketing across digital, PR, events and brand partnerships — plus own the evolution of DEFY’s brand, thought leadership, and internal materials. 🎨📣
Not a manager-level role — but you’ll need real initiative, confidence and creativity. You’ll get autonomy and ownership from day one — with the chance to help build something meaningful and grow long term. 🚀
Key Responsibilities 📝
Marketing & Digital:
* Own and run a proactive marketing plan that keeps DEFY visible, relevant, and culturally sharp 🎯
* Lead content calendars across Instagram, LinkedIn, email & more 📅
* Coordinate digital & social content with creative and athlete teams 🤝
* Track performance, report insights, and tweak campaigns for max impact 📊
Brand Strategy & Growth:
* Be the DEFY brand champion — ensuring everything reflects our disruptive, modern vibe 💥
* Own internal brand materials — decks, credentials, marketing templates, messaging 🎨
* Keep brand consistency across all touchpoints 🔄
* Develop sharp points of view and positioning that establish DEFY as a thought leader 🧠
* Work with leadership to bring bold brand ideas to life 💡
PR & Communications:
* Manage PR calendars and spot media opportunities around campaigns and milestones 📢
* Build and nurture media contacts across sport, fashion, culture and business 🗞️
* Write and distribute press releases, newsletters and opinion pieces ✍️
* Help elevate DEFY’s voice through founder and brand storytelling 🎤
Brand Partnerships:
* Assist with campaign planning and execution for athlete & brand collaborations 🤝
* Ensure marketing & creative deliverables hit partnership goals 🎯
* Research new brand partnership trends and opportunities 🔍
* Help deliver culturally relevant branded campaigns with impact 💥
Events & Planning:
* Plan & run DEFY/partner events — logistics, invites, guest management, on-site coordination 🎉
* Own DEFY’s events calendar and spot new opportunities to boost our presence 🌟
* Collaborate cross-team to ensure events are well-branded and meaningful 🤝
Who You Are 👋
* Obsessed with sport and tuned into what’s happening on and off the pitch ⚽️🎾🏌️♂️
* Immersed in how modern culture intersects with sport from fashion drops to music collabs 🎶👟
* Regular on platforms like GQ Sports, Highsnobiety, The Face, Hypebeast, Complex, Versus
* 2–4 years marketing, PR, content & brand experience ideally in sport, fashion, music & media 🎯
* Strong writer and confident communicator ✍️
* Strategic yet hands-on — comfortable planning and delivering 💪
* Energetic, curious, with a “get-it-done” attitude ⚡️
What We Offer 🎁
* Competitive salary (based on experience) 💷
* 25 days’ annual leave + bank holidays 🌴
* Hybrid working (some office days, some remote) 🏢🏠
* Workplace pension scheme 💼
* Personal development and training budget 📚
* Creative, inclusive and fun office environment 🎉
* Access to top athletes, campaigns, events and brand moments 🏆
* A rare chance to shape the voice and presence of a brand disrupting an entire industry 🔥