Commercial Reservations Manager
Poole, Dorset | £40,000 – £45,000 + Bonus | Full-time | Office-based
An established, fast‑growing organisation specialising in complex accommodation solutions is seeking an experienced Commercial Reservations Manager to lead its commercial enquiry and reservations function. This senior‑level position is ideal for a driven, commercially astute sales leader who thrives on achieving results, developing B2B relationships, and shaping strategy in a high‑growth environment.
The Role
As Commercial Reservations Manager, you will take ownership of the end‑to‑end commercial performance of the reservations and enquiry pipeline. You will drive structured sales processes, optimise pricing and yield, and build long‑term corporate relationships to maximise revenue, retention and profitability. You will lead a high‑performing team, developing a culture centred on accountability, conversion and commercial excellence, while collaborating cross‑functionally to ensure seamless delivery and outstanding client satisfaction.
Key Responsibilities
Commercial Leadership
* Manage and develop the commercial enquiry and reservations team.
* Embed structured sales processes, KPIs and conversion standards.
* Personally close complex or high‑value B2B opportunities.
B2B Sales & Account Growth
* Build and deepen relationships across corporate, relocation, healthcare and agent sectors.
* Secure repeat, contracted and volume‑based business.
* Represent the business at client meetings, industry events and familiarisation visits.
Pricing & Revenue Optimisation
* Develop strategic pricing and yield approaches aligned with demand and diary optimisation.
* Analyse booking trends, length of stay and segment performance to drive profitable decision‑making.
Reservations Management
* Oversee enquiries from first contact to confirmation and handover.
* Ensure booking platforms remain up to date and aligned with brand standards.
* Maintain accurate data, same‑day enquiry response and operational clarity.
Collaboration
* Work closely with Sales, Operations, Revenue and Guest Services to ensure smooth delivery and exceptional guest experiences.
* Balance commercial outcomes with operational feasibility.
Reporting & Insight
* Produce detailed commercial performance reports.
* Conduct competitor analysis to maintain market competitiveness.
Continuous Improvement
* Enhance systems, processes and CRM/PMS utilisation.
* Support ongoing development, training and efficiency improvements.
About You
* 5+ years’ B2B commercial or sales leadership experience within accommodation, property, serviced apartments, hospitality or related sectors.
* Proven success in revenue growth, enquiry conversion and strategic relationship management.
* Strong commercial acumen with experience in yield, pricing and negotiation.
* Confident leader who can inspire teams and drive accountability.
* Analytical, organised and an excellent communicator.
* Skilled in CRM/reservations systems and Microsoft Office.
Benefits
* Additional leave
* Casual dress
* Company events
* Pension scheme
* Cycle to work programme
* Employee discounts
* Flexitime
* Health & wellbeing programme
* Referral programme
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