Job Title:
Paid Ads Specialist
Location:
On-site – Manchester, U.K.
Job Type:
Full-time, Permanent
Salary:
£30,000 – £40,000 per year (depending on experience)
About Us
We are a passionate, purpose-driven organisation dedicated to upskilling and empowering professionals who work with vulnerable children and adults in care. Our mission is to provide care professionals with the knowledge, skills, and confidence they need to deliver outstanding support—ultimately transforming lives.
By joining our team, your work will have a meaningful impact—not only within our organisation, but also on the lives of those who rely on compassionate, skilled care.
The Role
We're seeking an experienced and forward-thinking
Paid Ads Specialist
to plan, execute, and scale high-performing campaigns across
Meta, Google, LinkedIn, and YouTube
.
This is a key role driving revenue and growth — every £1 spent in ads must generate multiple pounds in return.
You'll manage end-to-end paid strategies, build funnels for lead generation and upselling, optimise for ROI, and use
AI and automation tools
to improve targeting, creative, and campaign performance.
Key Responsibilities
* Plan, launch, and optimise paid advertising campaigns across Meta, Google, LinkedIn, and YouTube.
* Build and test lead generation and upsell funnels that convert.
* Manage budgets effectively and deliver strong ROI.
* Implement A/B testing on creatives, landing pages, and targeting.
* Use
AI tools
to improve automation, creative production, and targeting.
* Analyse and report on campaign performance with actionable insights.
* Stay ahead of
platform algorithm changes
and industry trends.
* Collaborate with social media, design, content, and sales teams to align campaigns with business goals.
What We're Looking For
* Proven track record managing and scaling paid campaigns (
Meta and Google essential
, LinkedIn/YouTube desirable).
* Strong understanding of
funnel building
and lead nurturing.
* Data-driven, with experience in ROI reporting and budget management.
* Confident using
AI tools
for creative production, targeting, and optimisation.
* Excellent analytical, problem-solving, and decision-making skills.
* Ability to adapt to
changing platform algorithms
.
* Up-to-date with
digital marketing tools, trends, and innovations
.
* Results-focused mindset with the drive to achieve ambitious growth targets.
Desirable:
* Experience in the
education, training, or care
sectors.
* Knowledge of
GDPR and advertising compliance
.
* Familiarity with
marketing automation tools
(HubSpot, ActiveCampaign, ).
* Experience in a fast-growing SME or scale-up environment.
What We Offer
* Impactful work supporting millions of learners.
* Growth-focused environment with space to innovate.
* Collaborative team culture where ideas are valued.
* Competitive package: £30,000–£40,000 salary, 33 days' holiday, and progression opportunities.
* Free access to CPD-accredited training across 9 sectors.