We are supporting a fast-growth, private equity-backed consumer goods business operating across B2C and B2B2C channels, with a differentiated brand-led proposition and expanding international footprint. The business has already built significant revenue momentum and is on a clear trajectory to scale rapidly over the next three to five years.
With a model that blends direct-to-consumer engagement, business to business, distributor, strategic retail and platform partnerships, and growing recurring and repeat purchase revenues, the company is now entering a critical phase of professionalisation and value creation. Backed by high-quality institutional investors, the focus is on accelerating international expansion, strengthening margin performance, and building the infrastructure required to support a future liquidity event.
The Role
Reporting to the CEO and working closely with the Board and investors, the CFO will lead all aspects of financial strategy, governance and performance. This is a scale-and-build mandate suited to a commercially astute finance leader comfortable operating within high-growth, brand-led consumer environments across multi-channel routes to market.
Key areas of focus will include:
Supporting international growth across multiple territories and channel partners
Acting as commercial partner across pricing strategy, customer economics and promotional investment
Leading capital strategy, refinancing, M&A and exit readiness
Building a scalable finance function aligned to aggressive growth and value creation targets
Delivering investor-grade reporting, modelling and dynamic scenario planning
Driving gross margin optimisation, working capital discipline and cash generation
Embedding robust controls, systems and data‑led insight across digital and retail channels
The successful candidate will bring senior finance leadership experience within a high-growth consumer goods, e-commerce or omnichannel business, ideally within a private equity‑backed environment. Experience of scaling internationally and supporting a successful transaction would be advantageous.
For a confidential discussion or to request the candidate brochure, please contact Walker Wares or Michael Dickson at FWB’s CFO & Finance Leaders Practice via applications@fwbltd.com.
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