Quarterly team meet-ups (moving to monthly - typically Leicester or London)
£40-45k + performance bonus
Full time role (would consider 0.8 FTE)
About CB1 Medical & CB1 Pharmacy
CB1 Medical and CB1 Pharmacy are among the largest and fastest-growing private medical cannabis providers in the UK.
Clinician-founded and clinician-led, we combine regulated healthcare excellence with health-tech innovation to deliver outstanding patient experiences at scale. We are consistently recognised as:
* One of the most affordable medical cannabis clinics in the UK
* The highest-rated clinic by patient reviews (Google)
* One of the most operationally efficient, with digital-first access to patient records and prescribing workflows
As we scale, organic growth and content-led authority are critical to acquiring and educating patients responsibly.
The Opportunity
We’re hiring a Content & SEO Manager to take ownership of organic acquisition through search-led content.
This role is about building a scalable, compliant content engine that drives qualified traffic, supports patient education, and feeds multiple channels (SEO, email, social, paid).
This is not a “blog-for-the-sake-of-it” role. It’s about intent, structure, authority, and outcomes.
Consider how content performs across both traditional search (SEO) and emerging discovery platforms, including generative AI-driven search, and adapt structure and format accordingly.
This role is ideal for someone who:
* Thinks in search intent and patient questions, not just keywords and traffic
* Enjoys building structured, scalable content systems rather than one-off blogs
* Is comfortable working in regulated environments and collaborating closely with clinicians and compliance
* Is interested in how search and content are evolving, including the impact of generative AI on discovery and visibility.
What You’ll Be Responsible For
* Own keyword research, intent mapping, and content prioritisation
* Define and maintain site structure, internal linking, and page hierarchies
* Optimise existing pages and create new high-intent content to drive eligibility form submissions
Content Creation & Planning
* Produce and manage content across:
* condition and treatment pages
* educational articles and blogs
* FAQs and evergreen resources
* Build and maintain a clear editorial calendar aligned to growth priorities
* Supply content to support:
* - monthly email newsletters
* - lifecycle and educational email journeys
* - organic social content
* - paid creative and landing page messaging
Performance & Optimisation
* Track performance of content against traffic, engagement, and conversion metrics
* Continuously refine content based on search performance and patient behaviour
* Work closely with paid and lifecycle teams to reuse and amplify high-performing content
Compliance & Collaboration
* Work within healthcare and advertising regulations
* Collaborate with clinicians, compliance, and marketing colleagues to ensure content is accurate, responsible, and patient-first
What We’re Looking For
* 2 - 5+ years’ experience in SEO and content marketing
* Strong understanding of keyword intent, on-page SEO, and content structure
* Ability to write clear, credible, patient-friendly content
* Comfortable using data to prioritise and optimise content
* Organised, curious, and proactive.
Desirable (but not required)
* Experience in regulated, restricted, or policy-sensitive categories.
* Exposure to healthcare, pharmacy, or health-tech.
* Experience working closely with dev teams.
Why Join CB1?
* Ownership of a core, compounding growth channel
* Opportunity to build authority in a fast-growing, clinically credible space
* A team that values quality, compliance, and outcomes over volume
* The chance to shape how patients discover and understand medical cannabis at scale
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