Growth Marketing Manager (B2B)
Worthing, West Sussex – Hybrid
Full time, Permanent
Up to £36,266 per year plus various company benefits
We are seeking a commercially minded and data-driven Growth Marketing Manager to lead our B2B and corporate marketing efforts. This role will focus on driving customer acquisition and retention through innovative, insight-led marketing strategies. You will play a pivotal role in scaling our B2B and corporate channels, working closely with the business development/sales, retention and product teams to deliver measurable growth.
What can we offer you in return?
Balance & Support
* Annual Leave – Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (depending on contracted hours)
* Company Sick Pay Scheme
* Enhanced Family Leave
Learning & Development
* Apprenticeship Schemes
* Career Development Opportunities
* Bluecrest Academy for Aspiring Managers
* Leadership Development Programme
* 24/7 Learning Library – accessible for everyone!
Financial & Lifestyle
* Salary exchange pension
* Employee Charity Sponsorship Scheme
* Retail and Leisure Discounts
1. Home Office Allowance
2. Sophos @Home Protection
3. Employee Assistance Programme
Health & Wellbeing
* Discounted Gym Membership
* Cycle to Work Scheme
* Four Free Health Assessments per year for yourself, family or friends
* 50% Off Additional Health Tests
* Life Insurance
*After qualifying period & subject to terms and conditions and/or eligibility.
The day to day of the role…
Acquisition and strategy execution
* Develop and execute multi-channel marketing campaigns to attract new B2B corporate clients and strategic partners
* Identify and test new acquisition channels (e.g. LinkedIn Ads, ABM, webinars, partnerships).
* Collaborate with business development/sales to align marketing efforts with lead generation and conversion goals.
* Optimise the marketing funnel to improve lead quality and reduce acquisition costs driving efficiencies.
Retention and engagement
* Design and implement lifecycle marketing strategies to increase client retention and engagement.
* Develop targeted campaigns to upsell and cross-sell products and services to existing clients.
* Work with the growth and retention team to create onboarding, education, and re-engagement programs.
* Develop and optimise targeted campaigns to drive proactive uptake of benefits by employees to achieve desired outcomes.
Data and performance analysis
* Own key performance metrics (MQL, SQL and campaign metrics) to report on performance.
* Use data and insights to continuously test, learn, and optimise marketing strategies.
* Leverage CRM and marketing automation tools to segment audiences and personalise communications.
Content and messaging
* Collaborate with the content and creative team to develop compelling B2B messaging, content, case studies, and thought leadership relevant to all stages of the buying funnel.
* Ensure consistent brand messaging across all touchpoints.
Collaboration and stakeholder management
* Work cross-functionally with business development/sales, growth and retention, clinical and product teams to align on goals and deliverables.
* Effectively manage external agencies and vendors as needed to support marketing activities and campaign execution to ensure best value for Bluecrest.
Management and reporting
* Manage one direct report (Marketing Executive) ensuring alignment with business/marketing objectives, setting clear goals and individual performance objectives, whilst fostering an environment for development.
* Own reporting and analytics for acquisition and retention campaigns, providing actionable insights on KPIs such as lead quality, conversion rates to inform strategy.
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