Do you have experience with integrated marketing campaigns?
Do you have experience in event marketing - both owned and third-party events?
About the Team
Elsevier’s Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About the Role
The Field Marketing Manager sits within the Academic and Government business unit and is responsible for designing and executing regional B2B marketing programs that drive pipeline and revenue growth across Southern, Central and Eastern Europe. The role is specifically focused on Elsevier’s SaaS, Software and Technology business, which includes many exciting AI tools. This role is a critical partner to the regional Sales team, aligning marketing strategies with business priorities and leading demand generation efforts across key accounts and segments.
The ideal candidate is a creative, result-driven, hands‑on team player who brings solid experience in campaign development and execution, event strategy, and sales collaboration, with an understanding of account‑based marketing (ABM) principles. This role reports into the Field Marketing Director EMEA.
Responsibilities
* Developing and executing integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel;
* Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate;
* Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration;
* Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on‑site engagement plans;
* Working with campaign and content teams to localize global programs and develop regional assets that resonate with local audiences;
* Monitoring and reporting on program performance—especially pipeline contribution, MQL‑to‑SQL conversion, and account engagement;
* Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.
Requirements
* Solid B2B field marketing experience, ideally in a matrixed or global organization;
* Experience designing and executing end-to-end marketing campaigns with measurable business outcomes;
* Exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy;
* Background in event marketing, organizing owned and third‑party events;
* Ability to work independently and cross‑functionally with high attention to detail and accountability;
* Comfortable analysing data to optimize performance and justify marketing investment.
About Elsevier
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
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