Job Description
Director, Head of Account-Based Marketing (ABM)
Location: Westminster CO, Lake Oswego OR, Newcastle, UK,
Reports to: VP, Global Demand Center
Role Overview
The Director of Account-Based Marketing (ABM) is a critical leadership role responsible for developing, executing, and scaling Trimble's ABM strategy. This individual will be instrumental in driving pipeline acceleration and revenue growth within our strategic accounts. This role includes direct ownership of 1:1 ABM for our top 90 strategic accounts and collaborating with the Global Campaigns team to ensure effective, scaled account engagement within demand generation programs. The role demands a blend of strategic thinking, hands-on execution, and strong collaboration with sales and marketing teams across the organization.
Key Responsibilities
1. Strategic 1:1 ABM (Top 90 Strategic Accounts)
2. Strategy & Execution: Own the end-to-end ABM strategy for strategic accounts, focusing on 1:1 personalized engagement and relationship building.
3. Account Planning: Partner closely with Sales leadership and Account Executives (AEs) to define account-specific objectives, develop detailed account maps, and identify key buying centers and contacts.
4. Content Personalization: Direct the development of highly personalized content, campaigns, and experiences ...