With a heritage of 100 years, our patron is the Duchess of Gloucester, we are a membership-owned organisation for all civil service and public sector employees in the UK, supported by 1,200 volunteers.
We provide opportunities for over 100,000 members, that inspires wellbeing, builds community, and fosters a genuine sense of belonging, earning lifelong loyalty through trust and meaningful connection. We are currently undergoing our 3 year transformation agenda and it's an exciting time to be part of building our next chapter.
Job Title: Deputy Head of Marketing, Brand & Member Growth
Reporting to: Head of Marketing & Member Growth
Salary: Up to £50,000
We're looking for a strategic and creative Deputy Head of Brand, Marketing & Member Growth to help lead and deliver the next chapter of CSSC's 3 year vision for greater impact, visibility and member growth.
As the deputy you'll play a key role in shaping how we communicate our mission, grow our membership and build lasting engagement with our communities. You'll work closely with the Head of Department to align brand positioning with organisational priorities, manage a high-performing team, and ensure our marketing outputs are consistent, creative, and data-driven.
Your work will play a key role in both continued success of programmes like Active Wellbeing and developing the strategy to strengthen CSSC brand perception in both current and prospective members.
Key Responsibilities
Strategic Leadership
Support the delivery and refinement of CSSC's brand and marketing strategy, ensuring it aligns with organisational objectives, reflects our member needs and achieves increased awareness in new audiences.
Manage the strategy for Active Wellbeing, ensuring the delivery of the year-round product integrating with all departments across the business.
Deputise in senior meetings, presenting marketing insights and growth performance.
Identify emerging trends, competitor analysis, tools, and platforms to keep our approach forward-thinking and competitive.
Provide inspirational and authoritative expertise for all staff across CSSC – being seen as the expert for brand and go to for all staff across the business.
Brand & Marketing
Evolve the CSSC and Active Wellbeing brands across all channels, ensuring clear, consistent and inspiring communication.
Develop the relationship between CSSC and Active Wellbeing brands so they become mutually complimentary.
Ensure brand consistency across all channels and touchpoints, refining messaging to reflect our mission and values for both brands (CSSC & AW).
Oversee the planning and delivery of multi-channel marketing campaigns (digital, social, print, events).
Manage relationships with external agencies, freelancers, and partners.
Deliver strong storytelling and messaging that brings to life the value of membership and the impact of our wellbeing programmes.
Collaborate with internal teams to ensure campaign alignment, consistency and quality.
Foster an entrepreneurial culture exploring new revenue opportunities for our brands.
Member Growth & Engagement
Drive data-led member acquisition and retention strategies.
Collaborate with internal teams to develop compelling value propositions and communications tailored to target audiences.
Lead initiatives that improve member experience, engagement, and lifetime value.
Lead targeted strategies to engage new audiences across the Civil Service and wider public sector, using insight, segmentation and behavioural data. Encourage a culture of test and iteration to deliver optimal results.
Support development of the member journey from first touchpoint to long-term loyalty, optimising communications at every stage.
Identify opportunities to diversify and expand CSSC's reach and relevance.
Team Management & Development
Line manage a team of marketing, digital, and design professionals, fostering a culture of creativity, collaboration, and accountability.
Set clear objectives, KPIs, and support professional development across the team.
Provide clear direction, coaching and support to ensure high performance and continuous development.
Champion a cross-functional approach to campaign planning and delivery.
Begin thinking around how to align team structure and skillset more directly with acquisition and retention, recognising the Ops Plan roadmap for 27 / 28.
Insight & Performance
Monitor, evaluate, and report on campaign effectiveness and growth metrics, using insights to optimise future activities.
Oversee the use of CRM, digital analytics, and member feedback to inform strategies, communications and improve ROI.
Ensure a cycle of continuous improvement by embedding insight into planning and decision-making.
About You
Essential:
Significant experience in marketing, communications, or brand leadership roles, with a strong track record of driving growth.
Proven ability to lead multi-disciplinary teams and manage complex projects.
Strong understanding of audience segmentation, brand positioning, and data-driven marketing.
Excellent verbal and written communication skills with the ability to influence at all levels.
Experience using digital tools (e.g., CRM systems, email platforms, Google Analytics, social media management tools).
Desirable:
Experience in a membership-based, not-for-profit, or public sector organisation.
Familiarity with UX principles and content strategy.
Comfortable navigating ambiguity and working in a fast-paced, mission-led environment.
You'll bring:
Proven experience in a senior marketing, brand or communications role, ideally within a membership, wellbeing, or not-for-profit organisation.
A strong track record of delivering growth, engagement and brand value through integrated campaigns.
Excellent leadership skills with the ability to inspire and manage a multi-disciplinary team.
A member-focused mindset with a deep understanding of audience needs and segmentation.
High-level communication skills, both written and verbal, and experience managing stakeholders at all levels.
Experience with digital marketing tools, CRM systems and campaign analytics.
It would be great if you also have:
Knowledge of the Civil Service or public sector environment.
Experience delivering wellbeing-focused campaigns or community initiatives.
An understanding of behavioural change marketing or audience engagement models.
CSSC is an Equal Opportunities Employer The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at CSSC, and do not discriminate on the basis of ethnicity, religion, race, national origin, gender, sexual orientation, age, marital status, or disability status. Interviews at CSSC take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let the recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.
If this job sounds like it would be of interest to you, please get in touch, we'd love to hear from you