LOCALiQ are a digital agency within the Newsquest Media Group, and we are looking to recruit a Digital PR Specialist to join the SEO department in our wider digital marketing team. It has never been a better time to join us as we continue into the next chapter of our growth plans. As a prominent, award‑winning digital agency, our work continues to be recognised across the industry, most recently with wins at the UK Agency Awards and the Microsoft Advertising Global Partner Awards 2024. These sit alongside earlier accolades. We provide effective digital marketing solutions that help local businesses strengthen their online presence, connect with target audiences, and achieve sustainable growth. Our approach focuses on tailoring strategies to each client’s goals and offering clear reporting and insight to navigate an evolving digital landscape.
Our Digital PR Specialist will strengthen the delivery of successful campaigns for our clients. The main duty of the role will be to obtain high authority backlinks through research-based, proactive or reactive digital PR campaigns. You will use a range of data sources, industry insight and creativity to construct and deliver impactful campaigns that can be pitched to journalists at reputable press publications. This role offers the opportunity to play a key part in shaping digital PR activity for a varied client base, while continuing to develop your skills within a growing and supportive SEO team. As a business, we pride ourselves on our commitment to self learning and continuous opportunities for growth across the group.
Please note that whilst the role is remote, the successful candidate will be required to work in the UK.
Key Responsibilities
Developing campaign ideas from scratch, working alongside the client’s SEO Analyst
Conducting research using multiple data sources
Speaking to clients to gather thoughts and quotes for inclusion in potential stories
Writing press releases and stories in flawless English
Pitching stories to journalists
Tracking news, events and wider media for relevant trends and opportunities
Following up with journalists and ensuring clients are accredited with backlinks
Tracking campaign progress and ensuring deadlines are met
Leading the ongoing development of outreach processes and strategies
Staying up to date with the latest developments in digital PR and outreach
Proactively identifying opportunities across all clients
Skills, Knowledge & Expertise
Demonstrable experience creating impactful research-based, proactive or reactive digital PR campaigns across multiple industries
A high level of creativity with the ability to generate relevant and newsworthy stories
A strong understanding of news and media content, with regular engagement across formats
Excellent written and verbal communication skills with strong attention to detail
Strong research and data analysis skills to uncover relevant stories
The ability to manage multiple projects and priorities across different clients and industries
Confidence in building and managing relationships both internally and externally
Proficiency with Microsoft Office
Job Benefits
Competitive salary
25 days holiday + bank holidays + your birthday off
Holiday buy scheme for extra flexibility
Structured career progression & ongoing training
Pension plan
Employee Helpline counselling and advice
Perks & discounts including:
Gym membership
Cycle to Work scheme
Eye care
Retail discounts
Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.