Category Marketing Manager
Bristol, UK – Hybrid
The Role
Are you a Marketing professional looking for an opportunity where you can lead on driving strategic brand and portfolio management? As a Category Marketing Manager, here at Imperial Brands you will shape the portfolio and brand direction for our Oral Nicotine Devices (OND) portfolio within our UK&I Cluster—identifying target consumers, defining portfolio and brand strategies, that inspire growth and innovation.
This is a pivotal leadership role where you will deliver first-class brand guidelines, assets, and toolkits, ensuring OND strategies resonate across the Cluster. As an inclusive and forward-thinking global FMCG business supported by 25,000 employees this is a significant opportunity to make a substantial impact, elevate iconic brands, and shape the future of our portfolio here at Imperial Brands.
Principle Accountabilities
* Drive global strategies locally — implement and adapt brand, category and portfolio plans across defined markets, aligning with consumer trends, insights, and market requirements.
* Own performance & impact — monitor results vs. targets, identify best practices and deliver continuous improvement.
* Build brand presence — lead awareness, activation, and performance initiatives, to ensure flawless execution.
* Collaborate at every level — partner with global directors, marketing, insights and commercial leaders and external suppliers to define delivery plans and go‑to‑market releases in line with governance standards.
* Activate across multiple channels — plan media activation campaigns that are insight‑driven and successfully implemented across diverse platforms, while keeping compliance with regulatory requirements.
* Lead and inspire teams — manage direct reports, coach talent, and embed Imperial’s Values & Behaviours while driving excellence through new processes, tools, and standards.
Skills and Experience Required
* Proven expertise in brand and portfolio management, with a track record of delivering strategies that drive growth and performance across multiple markets.
* Highly collaborative leader, skilled at building strong cross‑functional relationships with global, cluster and agency partners to ensure alignment and excellence.
* Marketing experience within an understanding of restricted industries, demonstrating the ability to adapt strategies to complex regulatory environments while maintaining compliance and impact.
* Insight‑driven decision maker, adept at leveraging customer and market intelligence to unlock commercial opportunities and deliver measurable gains.
* Portfolio optimisation experience, successfully managing and enhancing the performance of major brands to maximise equity, positioning, and profitability.
* Sector knowledge in FMCG (highly desirable), bringing an understanding of consumer trends, innovation pipelines, and multi‑channel activation in fast‑moving environments.
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.