Head of Sales (PBSA)
Our client is a dynamic and ambitious PBSA owner operator that's rapidly expanding its footprint across the UK. They're not interested in doing "standard" - they're building student living environments that genuinely stand out, and they're backing that ambition with serious commercial intent.
With several impressive sites and new developments coming online and performance expectations rising, they're now looking to bring in a Head of Sales who can elevate their commercial strategy and drive consistent, high‑quality results across the portfolio.
This is a role for someone who loves turning insight into impact. You'll take full ownership of sales performance across multiple sites, shaping strategy, driving occupancy and income, and building capability across both central and site teams. If you're energised by environments where you can influence direction, sharpen processes, and leave a clear commercial footprint, this opportunity offers the scope, autonomy, and challenge to do exactly that.
Key Responsibilities:
Set the commercial direction for the portfolio, shaping a sales strategy that drives occupancy, income, and yield
Lead the annual sales cycle – pricing, launches, campaigns, and peak‑season planning
Turn market trends, competitor behaviour, and performance data into clear commercial priorities
Build a high‑performing central sales function with clarity, accountability, and pace
Create a consistent, process‑driven approach to lead handling, pipeline management, and conversion
Step in on high‑value or strategically sensitive opportunities to support delivery
Own sales reporting across the business, ensuring insight is accurate, timely, and actionable
Produce reliable occupancy and income forecasts, highlighting risks and opportunities early
Analyse the full sales funnel to understand customer behaviour, lost demand, and conversion blockers
Champion CRM excellence – ensuring data quality, adoption, and continuous improvement
Partner closely with Operations, Marketing, Finance, and site teams to align commercial and operational delivery
Translate performance insight into practical actions that support site‑level results
Develop the capability of sales and site teams through coaching, training, and structured development
Recruit, onboard, and nurture talent to build a resilient, scalable sales function
Foster a commercially focused culture that balances short‑term performance with long‑term growth
What We're Looking For:
Proven experience in a senior sales or commercial leadership role
Strong background in occupancy‑led or revenue‑driven environments (PBSA, BTR, residential, hospitality, or similar)
Demonstrable expertise in forecasting, reporting, and performance analysis
Confident influencing senior stakeholders using data‑led insight
A people‑focused leader with a passion for coaching and developing teams
Highly organised, analytical, and comfortable working across central and site‑based teams
Strong commercial acumen with the ability to balance short‑term performance and long‑term strategy
Experience improving sales processes, conversion, and consistency across multi‑site operations
What's in It for You:
Basic Salary up to £65,000 + performance‑related bonus
Opportunity to shape and elevate the commercial strategy of a growing PBSA owner operator
Autonomy to build a high‑impact sales function and influence business‑wide decisions
Collaborative, forward‑thinking culture with strong cross‑functional partnerships
Clear progression opportunities as the portfolio continues to expand
Hybrid working and modern Manchester office environment
Comprehensive benefits package
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